For almost a century, the apple has been the apple of our eye, with its unique form and unmatched quality. In this article we will learn the history of the apple, the impact it has had on society, and why some people still consider it to be a super fruit. The apple symbolizes hard work, determination, creativity, and ingenuity – traits that are highly respected in the business world. It’s no wonder then, that the apple is one of the most heavily valued intellectual properties around.
When Steve Jobs, one of the inventors of the apple, took over the company in the late 1970’s, he inherited a company that had just begun to rapidly grow. The Macintop brand of computers sold like hot cakes, and sales soon reached numbers not seen in decades. Jobs knew that there was still a way for the company to grow and in order to do that they needed to find new ways to market their products. He and his team worked for months and came up with a revolutionary idea: they would create a computer for the “geist of the age,” the young people of today.
Although this may seem rather unbelievable now, at the time few people could have imagined just how radical the Apple revolution would later become. During the late seventies and early eighties, the “Wozniak” phenomenon would take place. A lot of people would buy computers with the “Wozniak logo” emblazoned across them, thinking they were buying a bargain. But, in actuality, the buyers were paying for an innovation that had been in the works for nearly forty years, and that anyone could have the potential to profit from.
What was the “spirit of the age” in those days? Jobs, of course, is responsible for answering that question, but we should also credit the artisans and engineers Apple hired for the idea of “designed by Apple in California” on the Macintosh. The Mac offered people access to a very new medium, the personal computer. For the first time ever, people could design and create things that appeared to be more than machines. The Apple mission statement was later adopted by the Mac, Macintosh, and Nehalem companies as well.
After Apple’s success in the personal computer field, the “Wozniak syndrome” emerged, meaning people wanted to get into computers engineering. However, the Apple philosophy demanded that the engineer at the head of the company must be someone who was personally interested in the product, not some corporate stooge working as a go-between. That was one of the primary reasons Steve Jobs wanted him to be the CEO of Apple. Steve Jobs undoubtedly understood the “spirit of the age” better than anyone else.
With Jobs running the show, the Apple brand quickly rose to worldwide prominence. In addition to the Macintosh, an apple a personal computer was released which featured an Apple aesthetic all its own. The Apple logo was incorporated into all of the apple computers, to show that this was a company whose products were about more than just looks.
When the Mac came out later, it was immediately popular due to the increased functionality. Apple understood that people would rather have the look of a Mac over a Windows PC, so they went right for the jugular and created a Mac that featured a graphical user interface (GUI), just as the apple logo is on the Mac laptops. With the Mac, computers engineers could finally take advantage of the non-complex programming language that was available with Objective C. After years of struggling to produce complex programs, Apple finally developed the Mac OS X, which is much less complicated than its predecessors in terms of program code and graphics. The Mac OS X also includes support for the UNIX operating system.
In spite of the fact that the Apple corporation controls the bulk of the consumer electronics market, it has always worked to keep its products affordable, so that the average consumer can purchase one of their products. In fact, they offer very reasonable prices on most of their products, making it possible for even the most reluctant buyer to acquire one of their wares. As a result of this, many third party companies have produced Apple-like mobile devices based on the Mac OS X, such as the iPod Touch or the iPhone. It is this reliance on third party software that has made the Apple laptop so successful, because it allows people to use these highly advanced products without having to spend a fortune.