Innovations at Apple: iPhone and iPod
For many, the first thing that comes to mind when they think of Apple Inc. is its name, which immediately reminds them of Macintosh, a very popular brand of personal computer made by the Mac Corporation in the early 1990s. However, there is a lot more to Apple than just the name, as this article will show. We’ll discuss the history of this incredible company, how it became one of the most valuable corporations in the world, why it’s business model trumps that of its competitors, and where the company is headed in its future.
It’s easy to lose track of the origins of Apple, especially since it’s now so big. However, back in the early 1990s, when the first iPod and iPhone were introduced, Apple was a small company with only a few employees. At the time, the Mac Corporation was a division of Apple and, therefore, it didn’t make much money. However, Steve Jobs (a self-proclaimed “toy monkey” who invented the graphical user interface on the Apple operating system) saw the potential of the Mac and set out to create a product to rival the competition. He accomplished this by creating the Applescape, which was basically a map application that showed geographical information on the desktop of your Mac.
As you can imagine, selling maps to the home computer market was not a very lucrative business. However, after Jobs left Apple and founded the company that would become Apple in the later years, they released the Mac OS X, which added the functionality of the Applescape. From there, the company quickly began to grow, developing its own platform and launching different products like the iPhone, iPad, iPod, and iTunes. In fact, at the time, none of these products received any interest from the rest of the computer world. They were, instead, just mere additions to what was already available by the Mac.
One of the key things that kept Apple’s Mac operating system ahead of the pack was its decision to provide support for the product with its own application store, called the App Store. This gave Apple a distinct advantage over the other companies, who had no store to sell their products. In fact, at the time, the iPhone was still considered by many to be a toy. Despite this, in the last quarter of 2021, sales of the iPhone reached up to two million units, while sales of the iPad reached up to nine million units.
While the sales figures are phenomenal, it is important to realize that most of the growth was from the commercial side of the Apple company rather than the consumer. Sales of Mac OS X increased due to the release of the highly popular iBooks. iBooks is nothing short of being a best-seller among all people who have access to a computer, as well as with those who have access to a printer. At the same time, the marketing campaign for the product was effective, especially when it came to the promotion of the sale of the iBooks. A lot of people were encouraged to buy the book because they received free downloads of the Apple iTunes Music Store, which is a free service that gives customers free music and videos.
The company further capitalized on this marketing strategy by releasing the highly successful iPod, as well as an array of other media players, such as the iPhone and iPad. Apple’s goals for these devices were to build a personal computer experience that goes beyond what people have experienced with Microsoft Windows. As such many people questioned whether Apple was being ambitious or merely arrogant. Some even accused the company of selling itself short, as they claimed that the iPod and other Apple devices will not succeed if consumers do not have enough desire for them. However, as Apple proved through its consistent expansion of the iPhone into different applications, including games, applications, as well as media players, it was evident that the company did the right thing by coming up with a strategy to penetrate the limits of the market that is currently saturated by Microsoft Windows.
Even though the iPhone does not run Windows OS, it has been able to develop an app ecosystem that is more extensive than what its predecessor achieved with the Windows OS. In fact, it is said that there are over 100 separate apps available for the iPhone app store has become one of the most visited destinations in the app store, attracting millions of visitors every day. Considering the fact that the iPhone is already capable of syncing up with many different devices such as the iPod, iPad, as well as laptops, it was only a matter of time before Apple decided to develop an app that could complement the functionality of its existing product line. With this new development, Apple has indeed surpassed its competition as companies scramble to develop an app that can compliment the functionality of the Apple Watch.
Despite the success of the App Store, Apple still faces several challenges, especially when it comes to innovating and developing new products. The first challenge that the company faced was in introducing the iSight camera, which lets consumers take pictures using their iPhone’s as though they are using their smartphones. The iSight camera also acts as a universal remote, as it allows consumers to access content on any of the connected devices that they have. Another device that has been introduced to Apple users is the Airpacks, which enable users to carry air pockets that contain digital cameras or other items that can be used for taking pictures. These gadgets are useful in situations where one would like to capture photos without the need of a professional camera, as the images are protected from damage or contamination. There are still several innovative ideas that the company is working on; however, it is safe to say that there will not be much left for Apple to surprise us with.