Apple iPad Application Stores: How Will They Affect My Services Business?
An apple is a member of the genus of palms called the Macaca. It is one of the three varieties of apple native to North America, the other two being the Blackberry and the tomato. It is the world’s third largest apple, after the Royal Palm and the Honey Bee. Apple is a monocaesthetic, which means that its skin is clear. It has a dark green peel. The name “apple” was given to it by an English Captain Cook in the late 1800s.
Apple is famous for making some of the best iPhones in the world. The latest model in the “iTune” series, equipped with hardware from Apple, can hold approximately two hundred songs. In terms of market share, iPhones lead in the smart phone market and its profits are second only to Google’s Android.
However, this year, according to IDC, shipments of iPhones in China will be far less than expected, primarily due to the slowing Chinese economy. Apple’s other products such as the iPad and the iPod are also performing poorly. Apple’s competition is tough in the consumer electronics sector and it seems to be getting tougher. This has caused Apple to rethink some of its strategies including developing its own software applications and having its own iMac and iPad applications.
According to estimates, the iBooks have sold twice as many books as compared to the total sales of the previous two years of the iPod and the iPhone. However, analysts are not convinced that apple has the right strategy at the moment. They believe that the recent introduction of the MacBook Air and the new iMac are too different from the company’s earlier efforts.
Apple’s chief financial officer, Philip Warren, said that the company still aims to develop the “Books” app in cooperation with the largest book publisher in the world, Hachette, along with the biggest eBook seller, Amazon. The chief executive of Apple said that it is “no longer a secret” that the company’s future lies in the mobile world. It created the iTunes Music Store to promote its multimedia content and to gain a stronger foothold in the Internet. Apple has introduced the subscription fees for the iBooks to make it easier for people to download music and other books. The subscription fees are similar to the charges used by the major bookstores for its iPod and iPhone.
Similar to the way Samsung has handled the launch of its Smart Phone in the market, Apple is about to embark on its own mobile application store, exclusively for its devices, called the App Store. According to Mac Sear, the chief executive of Research Labs, Trough Digital, “There’s no doubt that there will be a shift to the mobile web from the current focus on the desktop. We see a lot of opportunities to monetize on the mobile web and the increase in the penetration of smart phones and tablets.” Similar to the way Samsung has launched its Paypal-powered shopping app for the laptop, which allows customers to buy items and pay through their credit cards, which goes beyond mere e-commerce.
There are several companies in the market, who are working on developing applications for the Apple’s iPad. However, one must remember that the iPad will be a highly customized device, which will not be shared by any company or developer, to make it compatible. This means that every company will have its own customized look and feel for the iPad. The apple ipad apps may be attractive and pleasing to the eyes but will not be considered successful if they do not target the right audiences.
Apart from the App Store, there are two other important factors that can make the iPad a success. The first one is the launch of the Apple’s brand new iOS 6, which is a radical redesign of the previous operating system, known as the iPhone. The second factor is the large number of iPad apps being developed in a rapid pace. If you do a study of the last quarter of the year, you would notice that the iPad applications developers have been increasing by leaps and bounds. This means that there will be plenty of exciting things waiting for you in the next few months.