Appletell

If you have been paying attention to Apple’s recently released product’s, you may notice something slightly about them. You may have noticed that they are beginning to stray from their current multi-colored logo, to a more plain logo. Instead of just using the stock six-colored logo on their products, they could now come in a range of colors, like “Burnt Orange” and Purple.

The recently released PowerMac G3’s sport a blue Apple logo on the side, which may look weird at first, but it grows on you. Fortunately, Apple is still keeping with the “bitten apple” shape, instead of going for a total redesign like when the six-color logo was first released back in the 70s.

With this change, Apple is trying to integrate their logos into the products more smoothly. Instead of the Apple logo clashing with the overall design of the product, it will be more subtly integrated into the overall design.

Who knows what this will spell for Apple in the future. The logo looks a little less creative, is now almost a plain as the IBM logo. This could end up hurting Apple’s brand recognition, but does help the design a little. Though how important is design to Apple when compared to brand recognition?