Appletell

Apple’s popular, $1,299 video editing software Final Cut has now reached the 1 million licenses sold mark.  It took eight years for Apple to reach this mark but with the recent addition of Final Cut Server, it doesn’t seem like Apple plans on stopping anytime soon.  This news comes shortly after NAB rumors that stated Apple had plans to rid of its Final Cut software.  However, that rumor was put to rest when Richard Townhill, Apple’s video marketing director, says, “I can categorically state, on the record, that is not the case.” Final Cut is going nowhere but up.

On top of this good news research specialist SCRI reported that Apple took 49% of the US professional editing marketing with this product in 2007.  It appears the Final Cut is becoming a widely used application by amateurs and professionals alike.  Its good to see one of Apple’s products doing so well in this market, and I look forward to seeing more people use this software.

Via [TVBEurope]

Okay, so the title I put out there may not be exactly true, but what is true is that TVTechnology.com has received confirmation that Apple will not have a booth at NAB this year. NAB, the National Association of Broadcasters show, is a show packed full of video-related product releases and goodies. Last year Apple announced Final Cut Server (yet to be released), and dropped a new version of Final Cut Studio for all the hardcore video editors out there.

The actual release of Final Cut Server has been pushed off for quite awhile now and was said to be released sometime in early 2008. It seems Apple will be pushing it off further or just releasing the software on their own, outside of NAB. We should see some updates or news in the following weeks and months, but won’t know for sure until Apple sets the product to ship.

Read [TV Technology]