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Articles about mojave experiment

More new Get A Mac ads.

by Adam Fisher-Cox on Oct 19, 2008 at 09:23 PM

Apple has put out new Get a Mac ads, one directly countering Microsoft’s “I’m a PC” ads. “Bean Counter” opens on PC sitting at a table with a green visor on, dealing out a pile of money into two stacks, one for advertising, one for fixing Vista. The advertising stack… Continue Reading »

Seinfeld and Gates to battle “Get A Mac” ads: scared yet?

by Adam Fisher-Cox on Aug 21, 2008 at 09:08 PM

So, imagine this: you are a huge software company. You make one of the two major comsumer operating systems. Your competitor has a highly successful ad campaign that for two years has been beating your product up. The competitor’s sales are growing steadily, while yours are slowing. You decide it’s… Continue Reading »

The Mojave Experiment: manipulation at its finest

by Adam Fisher-Cox on Aug 15, 2008 at 12:12 PM

Microsoft’s new ads dubbed “The Mojave Experiment” are a breed of their own. They reek of damage control, selective editing, and good old manipulation. Advertising annoys me in general, but these type of ads are especially maddening. Why? Because it is 100% certain that there will be tons of computer-illiterate… Continue Reading »

Microsoft’s Mojave Experiment

by Michael Goonan on Aug 14, 2008 at 10:30 PM

Have you heard nothing but bad things about Windows Vista? You aren’t the only one.  Microsoft has recently launched a new website and ad campaign called “The Mojave Experiment” in response to all of the bad publicity that Vista has gotten since its release over a year and a half… Continue Reading »

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