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Articles about marketing: November 21, 2008

Apple ‘confident’ on 10m iPhone target

by Stephen Chinnadorai on Apr 25, 2008 at 11:07 AM

iPhone Apple is remaining confident that it will sell ten million iPhones this year, but is still keeping quiet about plans to introduce a new 3G model of the device. Apple’s CFO, Peter Oppenheimer refused to comment on anything to do with the rumors of a 3G iPhone. Oppenheimer however did say that the company is “excited” about new products it has on schedule. COO at Apple said that they had sold more iPhones than they expected to during this quarter of 2008, inventories fell and stores were rapidly losing stock due to the sales. He also admitted that a “significant number” of unlocked/hacked iPhones are being imported into countries which do not have the iPhone yet. iPod revenue has also climbed 8 per cent thanks to the international success of the iPod touch, which contributed to a higher average selling price on iPods.

The demand for the iPhone looks to be increasing, as more and more impatient customers are awaiting its arrival in their country. One of the main reasons for the iPod Touch’s success is that it is sold everywhere in the world, and can be used anywhere in the world.

Via [Macworld UK]

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