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“Time to upgrade…to a Mac” is the theme of the latest Get a Mac ads. Targeting Windows users who hope that the new operating system will solve the problems of the widely-derided Vista, the new commercials suggest that owning a Macintosh might be the real solution to their problems. As… Continue Reading »

There is no doubt that Apple may be a more innovative company that Microsoft. While I’m not implying that Microsoft simply copies all of the tops products that come out of Cupertino, Apple does certainly make more barrier breaking products, in my opinion. Their latest Get a Mac ad, PC… Continue Reading »

In the ongoing battle between Apple’s Get a Mac ads and Microsoft’s Laptop Hunter ads, Apple has played their next card. With two more Get a mac ads that are clearly a response to Microsoft’s ads, Apple may have come out on top once again. The title of these two… Continue Reading »

In the ongoing battle between Microsoft ads and Apple ads, Apple has played their latest cards: Customer Care, Elimination, and PC Choice Chat. Elimination is clearly a direct blow at Microsoft’s Laptop Hunter ads. In this ad, PC has numerous other PCs behind him and a woman is telling PC… Continue Reading »

Everyone knows about Apple’s highly successful Get a Mac ad campaigns. With simple, to-the-point messages and interesting characters, they are the perfect commercials for Apple and their products. For that reason, it comes as no surprise to me that US News has named Apple’s campaign as the “Best Video Ad.”… Continue Reading »

Apple has released some Christmas themed Get a Mac ads to air this holiday season. Like usual, these two ads feature the same two characters, only this time they are animated. However, you can guarantee yourself that these two ads come with the same good ol’ Microsoft bashing that we… Continue Reading »

Apple, Inc. is a content producing machine, lately, with plenty of new ads for the iPhone, and now a new online ad for their Get a Mac campaign. This ad, which can currently be seen on the New York Times website as well as other major websites, is called “Mac… Continue Reading »

Apple has put out new Get a Mac ads, one directly countering Microsoft’s “I’m a PC” ads. “Bean Counter” opens on PC sitting at a table with a green visor on, dealing out a pile of money into two stacks, one for advertising, one for fixing Vista. The advertising stack… Continue Reading »

The Ballmer brigade up there in Redmond really are shameless. The irony is almost as hilarious as it is ridiculous. For those who don’t know, Microsoft recently ended their short lived Jerry Seinfeld campaign, and started a new campaign featuring a John Hodgeman look-alike and various other people ranging from… Continue Reading »

So, imagine this: you are a huge software company. You make one of the two major comsumer operating systems. Your competitor has a highly successful ad campaign that for two years has been beating your product up. The competitor’s sales are growing steadily, while yours are slowing. You decide it’s… Continue Reading »