Apple tops most gay-friendly company survey
We interrupt our regular blog programming for a little bit of an important news. Apple was rated as the second most gay-friendly company based on the result of a study conducted by Prime Access and PlanetOut. The survey was polled to 2,259 people with age range of 18 to 62, 1,502 of them belongs to the general public, while 757 belonging to the gay and lesbian communities, Apple got a 23% approval from the general public and 39% approval from the gay communities.
Perhaps one of the reasons why Apple got into the 2nd rank is the fact that it is one of the first company to give out benefits to their gay and lesbian couple employees. And since the perception on being gay-friendly relies mostly on advertising and the influence of friends and the media, it is but understandable that Apple tops the survey.
Incidentally, taking the top spot of the most gay-friendly company is Bravo Network which runs gay-friendly shows such as Project Runaway, Workout and Queer Eye for the Straight Guy. Following Bravo Network are Showtime, HBO, Absolut and Levi’s.
While taking the lowest seal of approval from respondents of the survey are Samsung, Wal-Mart, Dunkin Donuts and Cracker Barrel.
Via [Macnn]
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