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Articles about brand

Apple Logo makes people more creative?

by Greg Healy on Mar 20, 2008 at 01:22 PM

According to a study done by Duke University and the University of Waterloo, it can. The study, which is to be published in April, found that exposure to well-known brands, even for a second, can cause us to behave in ways similar to the traits of the companies. 341 students… Continue Reading »

Apple Brand still strong abroad

by Chris Marshall on Aug 2, 2007 at 11:43 AM

This may be hard to accept but in recent years America’s popularity on the world stage has declined, and the impact of this has been felt by nearly all the leading US brands e.g. Coca-Cola, McDonalds and Nike included - except Apple. “Apple is one of the few US brands… Continue Reading »

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