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Articles about apple+commercials

Lee Clow, creative director of Apple ads, steps down

by Bill Stiteler on Oct 30, 2009 at 01:38 PM

Lee Clow, the chief creative officer at that ad agency that created Apple’s iconic “1984” ad, as well as the “Think Different” and “I’m a Mac, I’m a PC” campaign, has stepped down from his position at TBWA/Media Arts Lab. The Apple account will be in good hands, however, as… Continue Reading »

New “Get a Mac” ads target Windows 7

by Bill Stiteler on Oct 23, 2009 at 12:27 PM

“Time to upgrade…to a Mac” is the theme of the latest Get a Mac ads. Targeting Windows users who hope that the new operating system will solve the problems of the widely-derided Vista, the new commercials suggest that owning a Macintosh might be the real solution to their problems. As… Continue Reading »

New Get a Mac ad talks about innovations

by Josh Holat on Sep 11, 2009 at 09:39 AM

There is no doubt that Apple may be a more innovative company that Microsoft. While I’m not implying that Microsoft simply copies all of the tops products that come out of Cupertino, Apple does certainly make more barrier breaking products, in my opinion. Their latest Get a Mac ad, PC… Continue Reading »

Apple shoots footage for a new ad with mystery product

by Jake Gaecke on Aug 12, 2009 at 09:40 PM

Word—according to Sierra Sun—has it that Apple shot footage for an advertisement on Tuesday afternoon at Jax on the Tracks in Truckee, CA. This is a rare act on Apple’s part, considering most of their ads are shot in studio. “Apple found us, they’re trying to show us as a… Continue Reading »

New iPhone ads display file sharing applications and travel

by Josh Holat on Aug 5, 2009 at 05:41 AM

With two new iPhone ads this week, Apple is pushing the file sharing and traveling abilities of the iPhone. In the first ad, entitled “Travel,” that strangely familiar hand and voice details the ability of some applications to help you tour areas of the world or simply find your way… Continue Reading »

New Apple ads tout copy and paste and voice control features

by Josh Holat on Jun 30, 2009 at 11:52 AM

Apple has posted two new iPhone advertisements on their website. This time around, they are touting Voice Control and Cut, Copy, and Paste—two new features on the iPhone that have existed on other phones for plenty of years now. That said, Apple’s implementation of them is once again above that… Continue Reading »

Apple responds to Laptop Hunter ads

by Josh Holat on May 13, 2009 at 09:36 PM

In the ongoing battle between Microsoft ads and Apple ads, Apple has played their latest cards: Customer Care, Elimination, and PC Choice Chat. Elimination is clearly a direct blow at Microsoft’s Laptop Hunter ads. In this ad, PC has numerous other PCs behind him and a woman is telling PC… Continue Reading »

Four more Get a Mac ads, the verdict: Apple ads are still better

by Josh Holat on Apr 21, 2009 at 04:55 AM

Apple has released four new Get A Mac ads (which we haven’t seen in a while, I might ad) by the names of Biohazard Suit, Stacks, Legal Copy, and Time Traveler.  Like usual, these four ads feature the fun and witty jokes created by Apple’s PR team that help to… Continue Reading »

New iPhone commercials highlight more useful apps

by Josh Holat on Apr 8, 2009 at 02:06 PM

Apple has created and is now airing three more of their clever iPhone commercials. These three ads are no different than all of the prior ads that showcase some of the most helpful applications available on the iPhone. The first ad is titled “Student,” and shows how the iPhone can… Continue Reading »

Two new Apple ads appear on Apple’s website, feature numerous apps

by Josh Holat on Jan 27, 2009 at 05:01 PM

As if Apple hasn’t already launched enough iPhone ads, they have introduced two more this week. These ads, entitled Fix and Read, are much like the typical ads in that they only contain the iPhone and that perfect hand. However, they are a little different in what they discuss. Instead… Continue Reading »

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