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Articles about apple zealots

Brand expert Martin Lindstrom calls Apple a religion

by Anthony Parkinson on Dec 10, 2008 at 12:26 PM

NPR recently ran a 30 minute segment with brand expert Martin Lindstrom. Martin conducted a 3 year, 7 million dollar study on marketing and its affect on the brain using an FMRI or “functional” magnetic resonance imaging machine. The results from the scans of more than 2,000 volunteers were very… Continue Reading »

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