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Articles about apple marketing

Four more Get a Mac ads, the verdict: Apple ads are still better

by Josh Holat on Apr 21, 2009 at 04:55 AM

Apple has released four new Get A Mac ads (which we haven’t seen in a while, I might ad) by the names of Biohazard Suit, Stacks, Legal Copy, and Time Traveler.  Like usual, these four ads feature the fun and witty jokes created by Apple’s PR team that help to… Continue Reading »

New iPhone commercials highlight more useful apps

by Josh Holat on Apr 8, 2009 at 02:06 PM

Apple has created and is now airing three more of their clever iPhone commercials. These three ads are no different than all of the prior ads that showcase some of the most helpful applications available on the iPhone. The first ad is titled “Student,” and shows how the iPhone can… Continue Reading »

Brand expert Martin Lindstrom calls Apple a religion

by Anthony Parkinson on Dec 10, 2008 at 12:26 PM

NPR recently ran a 30 minute segment with brand expert Martin Lindstrom. Martin conducted a 3 year, 7 million dollar study on marketing and its affect on the brain using an FMRI or “functional” magnetic resonance imaging machine. The results from the scans of more than 2,000 volunteers were very… Continue Reading »

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