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Articles about apple market

According to NDP, Apple has 91% of $1,000+ computer market

by Josh Holat on Jul 24, 2009 at 11:10 AM

While many people look at the overall computer market share numbers and see that Apple has been sitting at around 10% for a while now, there may be a reason for this. It is well known how expensive Macs can be compared to their PC counterparts, but there is a… Continue Reading »

Brand expert Martin Lindstrom calls Apple a religion

by Anthony Parkinson on Dec 10, 2008 at 12:26 PM

NPR recently ran a 30 minute segment with brand expert Martin Lindstrom. Martin conducted a 3 year, 7 million dollar study on marketing and its affect on the brain using an FMRI or “functional” magnetic resonance imaging machine. The results from the scans of more than 2,000 volunteers were very… Continue Reading »

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