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As reported at Appletell, the first TV ad for Apple’s iPad made it’s TV premiere during the Oscars. And you’re probably not surprised that the story doesn’t stop there. No, we actually gained some real information about the iBookstore, how documents may be stored on the iPhone, and a little… Continue Reading »

Apple loves to keep their ad pages up to date with commercials that reflect the current states of their products. And considering how simple their advertisements seem to be, they probably don’t take all that much time to produce (especially considering they all have the same basic concept of just… Continue Reading »

If you’re into marketing and advertising or just simply find Apple’s Get a Mac ad campaign interesting, you might want to visit AdWeek’s website. They’ve set up a page that has all 66 (yes, 66) advertisements from the campaign so far. They’re organized chronologically and categorized by the year in… Continue Reading »

According to an AdWeekMedia poll, Apple has come out on top of 2 of the 33 “Best of 2000s” possibilities that stretch across four categories, including media, agency, creative, and brand. These two possibilities include both the “Brand of the Decade” with Steve Jobs—a “brilliant marketer who happens to be… Continue Reading »

No longer is this attack ad battle between Verizon and AT&T, as Apple has now stepped their foot through the door. With two new ads involving the iPhone and that same unusually perfect hand, Apple points out some of the things that are possible on AT&T’s network. The interesting part… Continue Reading »

Lee Clow, the chief creative officer at that ad agency that created Apple’s iconic “1984” ad, as well as the “Think Different” and “I’m a Mac, I’m a PC” campaign, has stepped down from his position at TBWA/Media Arts Lab. The Apple account will be in good hands, however, as… Continue Reading »

“Time to upgrade…to a Mac” is the theme of the latest Get a Mac ads. Targeting Windows users who hope that the new operating system will solve the problems of the widely-derided Vista, the new commercials suggest that owning a Macintosh might be the real solution to their problems. As… Continue Reading »

There is no doubt that Apple may be a more innovative company that Microsoft. While I’m not implying that Microsoft simply copies all of the tops products that come out of Cupertino, Apple does certainly make more barrier breaking products, in my opinion. Their latest Get a Mac ad, PC… Continue Reading »

Word—according to Sierra Sun—has it that Apple shot footage for an advertisement on Tuesday afternoon at Jax on the Tracks in Truckee, CA. This is a rare act on Apple’s part, considering most of their ads are shot in studio. “Apple found us, they’re trying to show us as a… Continue Reading »

With two new iPhone ads this week, Apple is pushing the file sharing and traveling abilities of the iPhone. In the first ad, entitled “Travel,” that strangely familiar hand and voice details the ability of some applications to help you tour areas of the world or simply find your way… Continue Reading »