Full FeedApple patents Ad technology that freezes device
The New York Times is reporting that Apple has filed a patent for a new advertising technology that will make commercials impossible to ignore by freezing the user’s device and forcing them to interact with the ad (by clicking or answering a question) before the device (both video and music)… Continue Reading »
Lee Clow, creative director of Apple ads, steps down
Lee Clow, the chief creative officer at that ad agency that created Apple’s iconic “1984” ad, as well as the “Think Different” and “I’m a Mac, I’m a PC” campaign, has stepped down from his position at TBWA/Media Arts Lab. The Apple account will be in good hands, however, as… Continue Reading »
Two new Get A Mac ads target Laptop Hunter Ads
In the ongoing battle between Apple’s Get a Mac ads and Microsoft’s Laptop Hunter ads, Apple has played their next card. With two more Get a mac ads that are clearly a response to Microsoft’s ads, Apple may have come out on top once again. The title of these two… Continue Reading »
Apple shoots footage for a new ad with mystery product
Word—according to Sierra Sun—has it that Apple shot footage for an advertisement on Tuesday afternoon at Jax on the Tracks in Truckee, CA. This is a rare act on Apple’s part, considering most of their ads are shot in studio. “Apple found us, they’re trying to show us as a… Continue Reading »
New iPhone ads display file sharing applications and travel
With two new iPhone ads this week, Apple is pushing the file sharing and traveling abilities of the iPhone. In the first ad, entitled “Travel,” that strangely familiar hand and voice details the ability of some applications to help you tour areas of the world or simply find your way… Continue Reading »
New Apple ads tout copy and paste and voice control features
Apple has posted two new iPhone advertisements on their website. This time around, they are touting Voice Control and Cut, Copy, and Paste—two new features on the iPhone that have existed on other phones for plenty of years now. That said, Apple’s implementation of them is once again above that… Continue Reading »
Apple responds to Laptop Hunter ads
In the ongoing battle between Microsoft ads and Apple ads, Apple has played their latest cards: Customer Care, Elimination, and PC Choice Chat. Elimination is clearly a direct blow at Microsoft’s Laptop Hunter ads. In this ad, PC has numerous other PCs behind him and a woman is telling PC… Continue Reading »
Four more Get a Mac ads, the verdict: Apple ads are still better
Apple has released four new Get A Mac ads (which we haven’t seen in a while, I might ad) by the names of Biohazard Suit, Stacks, Legal Copy, and Time Traveler. Like usual, these four ads feature the fun and witty jokes created by Apple’s PR team that help to… Continue Reading »
New iPhone commercials highlight more useful apps
Apple has created and is now airing three more of their clever iPhone commercials. These three ads are no different than all of the prior ads that showcase some of the most helpful applications available on the iPhone. The first ad is titled “Student,” and shows how the iPhone can… Continue Reading »
Two new Apple ads appear on Apple’s website, feature numerous apps
As if Apple hasn’t already launched enough iPhone ads, they have introduced two more this week. These ads, entitled Fix and Read, are much like the typical ads in that they only contain the iPhone and that perfect hand. However, they are a little different in what they discuss. Instead… Continue Reading »
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Black Friday 2009
Black Friday is almost here! Gadgetell's got you covered with all the latest news on who's offering the best deals. Dangerous crowds? You're on your own.
Our new podcast: Meet...
We know. Podcasts are so last year - but this one you won't want to miss. Whether it’s a rumor that won’t die, a new product announcement, or just a really good Macintosh or iPhone app find that we have to let you know about, we’ll make sure it’s covered on Appletellcast.
iPhone App Reviews
iPhone Apps. They were great when the App Store was first announced and we could all pick and chose what we wanted, but the number is now overwhelming. Here at Appletell, we'll detail the great iPhone apps we find, and steer you clear from those that aren't worth it even if they're free.
iPhone Game Reviews
As Apple turns the iPhone into one of the most popular gaming devices, the staff of Appletell--gamers and Apple fans alike--are here to help you get the most entertainment value out of your app store purchases.
