Appletell

Apple is at again with a new iPod commercial.  This time around the ad features the same same colorful theme with figures of dancers in black as well as a hip song.  You can find the ad on Apple’s iTunes page and the song “Shut Up and Let Me Go” by The Ting Tings in the iTunes Store. Like most of the songs featured on Apple’s new commercials, this one will probably sell like hot cakes, making for a very happy artist.

Apple does a great job on all of their ads, they are very catchy and yet manage to get the point across about the product.  They make you remember them, which is the one of the major points when it comes to advertising.  They are the type of ads that make you stop fast forwarding your DVR and watch them, which is pretty hard to do.  Heck, I will probably end up buying this song now, how about you?

Apple keeps pushing out new Get a Mac ads, and for the past couple of keynotes including WWDC and Macworld, Steve Jobs has chose to start it off by having a new ad play. At Macworld 2008 this year, Apple played a new “Happy New Year” Get a Mac ad, which focuses on what the Mac and the PC accomplished this year. As always, John Hodgeman is funnier than ever, and Justin Long tries to play along. The PC tells the world how bad of a year he has had, and how the failure of Vista and the success of Leopard, as well as the release of the new iMacs, iPods, and iPhone has ruined his year. Then of course he ends, with a funny remark saying how 2008 is going to be a great year as he copies all the Mac has done in 2007.

Video of the ad is after the break

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Apple is airing a brand new Get a Mac ad today called “Time Machine”. It’s actually quite a different ad to most of the others in my opinion. Rather than putting down bad things about the PC, it’s praising new and innovative features in Leopard. Maybe Apple has received complaints from Microsoft - who knows? It’s a step in the right direction anyway. Sure, ridiculing the PC and Vista is funny, but the humor wears off and, quite frankly, I’m tired of it.

The latest 30 second ad features several (I got lost counting them) copies of Mac, resembling the Time Machine interface, while PC is left on his own. In a way, this is making the PC look worse, but not in a direct way. I’m sure at Macworld we’ll be seeing another one of these ads demonstrating another Leopard feature.

Via [TUAW] [Apple/Get A Mac]

Apple is not giving up on this Get a Mac campaign. Coming out with ad #31, Apple must find that these ads are effective at getting people to switch from a Mac to PC. The newest ad, referee is all but persuasive. They seem to be running out of ideas. Of course, it’s the usual bickering of John Hodgeman and Justin Long. What is better? A Mac or a PC? Then the referee blows a whistle, and declares that indeed, the Mac is better - as if we already didn’t know. This seems like one of those filler ads. It really doesn’t matter what the content of the ad is anymore. Just the image of the two of them on the screen is enough to make people begin thinking of Macs. Pretty effective advertising if you ask me.

Click for a video after the break:

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Apple has released yet another iPod ad, this time promoting Paul McCartney and his latest album, Memory Almost Full. The ad features “Dance Tonight” by Paul, and depicts the musician walking through a world of flying houses, blooming flowers, and all that strange stuff that Apple likes to throw in their ads. I’m still not sure what “dancing tonight” has to do with flying houses, flowers, colored buildings, and/or colorful silly string, and I’m not sure why that’s supposed to make me want to use iTunes, but it’s definitely a cool ad. The ad can be found on Apple’s iPod + iTunes page, and “Dance Tonight” along with the rest of Paul’s album, Memory Almost Full, can be found on iTunes.

via [TUAW]