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Articles about ad campaign

Seinfeld and Gates to battle “Get A Mac” ads: scared yet?

by Adam Fisher-Cox on Aug 21, 2008 at 10:08 PM

So, imagine this: you are a huge software company. You make one of the two major comsumer operating systems. Your competitor has a highly successful ad campaign that for two years has been beating your product up. The competitor’s sales are growing steadily, while yours are slowing. You decide it’s… Continue Reading »

iPods outline “dead bodies” in ad campaign

by Stephen Chinnadorai on Jan 11, 2008 at 12:18 PM

There have been many “anti-iPod” commercials around the world, broadcasted by public service from the government, to try and discourage people from listening to their iPods while walking or cycling. Yet if you look on crowded roads and streets you will see at least 1 person wearing earphones while walking.… Continue Reading »

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