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It wasn’t long ago that AT&T filed a lawsuit against Verizon claiming that their “There’s a map for that” advertisements were both untrue and hurtful in a tremendous amount to their company. That didn’t stop Verizon from publishing more ads shortly thereafter. Now, via an official response for Verizon, we may understand why. Take into account the following from Verizon’s response:

AT&T did not file this lawsuit because Verizon’s “There’s A Map For That” advertisements are untrue; AT&T sued because Verizon’s ads are true and the truth hurts.
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In the final analysis, AT&T seeks emergency relief because Verizon’s side-by-side, apples-to-apples comparison of its own 3G coverage with AT&T’s confirms what the marketplace has been saying for months: AT&T failed to invest adequately in the necessary infrastructure to expand its 3G coverage to support its growth in smartphone business, and the usefulness of its service to smartphone users has suffered accordingly.

Ouch. Verizon certainly isn’t giving this one up without a fight, and AT&T better be prepared. It’s no secret that many iPhone users have felt the pain of a slow and clogged AT&T network over the past two years, and Verizon is just now beginning to take advantage of that. By this point, I feel as if it may be too late for AT&T to do anything major against these advertisements. If the coverage maps are correct ( I would like to believe Verizon would double check that before publishing such a blatant attack ad), then AT&T can only simply shut up and expand. At this point, they should’ve made plenty of money from Apple’s iPhone, and it’s time to put some of that back into the company and network. Quit complaining and get to work, AT&T, you’re embarrassing yourselves.

Via [Engadget Mobile]