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Updating products during a recession? Go Mac Mini!

by Josh Holat on Mar 4, 2009 at 08:15 AM
Apple's brand new Mac Mini computer

In the midst of a recession, the worst in a while, Apple manages to update three of their most prominent product lines: new Mac Minis, new Mac Pros, and new iMacs.  If you ask me, this is a pretty risky endeavor on Apple’s part. Sure, it’s great to keep product lines fresh with the most up-to-date hardware, but during a recession such as this, not as many people are willing to throw down a couple thousand for a new computer. In my opinion, this is the time where the Mac Mini really gets to shine and show Apple what it is worth for their company. By being only $599 for the lowest end model, it is just as cheap as a desktop computer can come (given it has no keyboard, mouse, screen, etc., but many people already have those).

There are many people who are completely devoted to Apple’s lower end Mac Mini and who use it on a regular basis. These people always like to see updates in the line that bring it closer in performance to some of the all in one Macs that Apple offers. As an entry level Mac computer, the Mac Mini is a vital part of Apple’s computer line. With such a low price (especially compared to the other models), many people are willing to take the risk of buying this machine to make sure they like Mac OS X. After they try it out, there next purchase could very well be some of the more expensive machines. This product is almost like the stepping stone for other Apple products, and they better not get rid of it anytime soon—especially during this recession, so it was great to see it updated.

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Comments
  • ” With such a low price (especially compared to the other models), many people are willing to take the risk of buying this machine to make sure they like Mac OS X.”

    That is exactly how I came over to the world of the back.  I bought my Mac mini in 2005. I now have a MacBook (and Time Capsule) and this month will add another MacBook for my wife and an iMac for the kids.

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