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As if Apple hasn’t already launched enough iPhone ads, they have introduced two more this week. These ads, entitled Fix and Read, are much like the typical ads in that they only contain the iPhone and that perfect hand. However, they are a little different in what they discuss. Instead of featuring just one application like previous ads, they focus on the ideas that are made clear in the titles of the ads. Throughout the commercial, they feature a couple of different applications that help get various tasks done. If you ask me, it’s a great way of showing how useful the iPhone is simply due to all of the extra features that can be created using the App Store.

As you have probably noticed, Apple also placed a small text portion at the bottom of the Read ad that reads, “Sequence shortened. App from App Store.” This may be due to some of the heat they received about users not experiencing the speeds that the Apple ads showed previously. Either way, the general point of the ads is clear and to the point, and I think they are a great message to those people out there who are considering buying an iPhone. Do you like them?