Full FeedThree new iPhone 3G ads (or “Apple, get it together”)
The crap parade continues down the street of Apple advertisements, as Apple releases three new iPhone 3G ads that suck even more than the first batch. They are all the same voice over: “This is how you enter the App Store. And this is how you browse over 1,000 new apps. And this is how you download one, right to your phone. And this is when you realize, this is going to change everything.” The difference between the three exists solely in the app they download; Cro Mag Rally in one, Vicinity in another, and Lonely Planet English to Mandarin Phrasebook.
These ads seem so, so rushed, they’re almost painful to watch, knowing how good the original iPhone’s ads were. “And this is when you realize, this is going to change everything??” What does that even mean? Did you just need another “and this” sentence that had a revolutionary feel? Take a little more time, Apple. You are the only company whose ads I actually seek out to watch, and you are quickly losing that with these latest ads.
Watch [Vicinity | Cro Mag | Lonely Planet]
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I liked the ads. I had no problem understanding what “And this is when you realize, this is going to change everything”.
and why are you running ads for Vista? in multiple places? That is something I am having problems understanding.
on August 24, 2008 at 03:49 PM - LINKThe way advertising works is the company pays us to run ads. We don’t ask them to advertise Vista, they ask us. I don’t believe we control the specific ads that run here. Perhaps Microsoft thinks that a good way to advertise Vista is to convert the Apple crowd.
on August 24, 2008 at 03:52 PM - LINKOh I am sure that is the case, I am somewhat familiar with how the ad campaigns work, but you can blacklist certain ads. I guess my question was imprecise. Why do you allow those particular ads to run here? Yeah, I agree it is a good tactical move on Microsoft’s part, I just don’t think the Apple bloggers should allow it. Please don’t take that as a personal criticism, it is just my opinion. I actually visit here rarely but instead read from a plain text reader because each time I have visited those two obnoxious Mojave ads are right there in my face. I know you can’t please everyone, but I can’t imagine I am a minority in feeling that way, but maybe I am.
on August 24, 2008 at 03:59 PM - LINKI don’t like em either, but its all about the money, really. The ads don’t reflect our points of view in any way, and I imagine that Dabbledoo has feelings against blacklisting ads just because they don’t agree with the message.
on August 24, 2008 at 04:04 PM - LINKWell I guess if the borg has 300 million dollars to waste you might as well get some. I doubt many apple users do more than laugh at those ads, but I guess it is the fact that they appear in two spots that struck me odd.
The lady on the freeze frame when the loop starts though is adorable.
on August 24, 2008 at 04:08 PM - LINKI too, rather like these advertisements. And, I’ve been in the marketing, advertising, branding and public relations game for a relatively long time. I suppose it’s just a matter of taste.
The “…and, this is when you realize: this is going to change everything,” phrase? It’s quite appropriate, and perfectly clear to anyone who has attempted to download and install an application in the Palm OS, Symbian OS or Windows Mobile OS mobile handset or smartphone environments. The ‘iPhone way’ really does change everything.
on August 24, 2008 at 04:34 PM - LINKI liked them, I think it’s a good way to combat the Samsung Instinct ads in which it claims to have more features than the iPhone for less money. It shows that the iPhone isn’t just a phone with some other features and a touch screen tacked on, like many of it’s competitors are, but a handheld computer with a phone tacked on (despite it’s lack of basic things like Flash and Cut and Paste, I still think it’s a computer). I think they made a good choice of apps too . Cro-Mag rally shows that the iPhone makes a good gaming platform, which will attract younger people. Vicinity is a very practical, useful sort of app that would be of use to many people. I think Lonely Planet is possibly the best choice, especially since it aired during the olympics, plus people who travel to different countries a lot will probably start drooling as soon as they see that ad.
Sure, the production values aren’t amazing, it’s all the exact same sound-track, and it’s not exactly a complicated ad or anything, but I think that these ads are actually very affective.
on August 24, 2008 at 04:35 PM - LINKThe Vicinity one to me really drove home that phrase. Call me corny but the hair on my arms raised with that one. Everything IS going to change. The game ads didn’t interest me as much as I am not a gamer, but that Vicinity one was freakin’ awesome.
on August 24, 2008 at 04:44 PM - LINKAm I the only one who agrees with Adam? Not only do these ads really, really lack any substance, but the background music is beyond annoying. The beginning sounds like some three year old kid banging on a piano or or something.
on August 24, 2008 at 05:00 PM - LINKAll of Apple’s ads though have that baby music, well not all, but the I’m A Mac ones do, so this isn’t something new.
on August 24, 2008 at 05:02 PM - LINKHaha yeah, but the Mac vs. PC ones at least aren’t annoying like nails on a chalkboard.
on August 24, 2008 at 05:05 PM - LINKI bet Bill Gates thinks so ;)
What is this music? It’s like baby music!
on August 24, 2008 at 05:06 PM - LINKHaha I love that video. For those who haven’t seen it:
on August 24, 2008 at 05:22 PM - LINKhttp://www.youtube.com/watch?v=qHO8l-Bd1O4
The only reason Apple is the ONLY company you seek out to watch, lies in the fact that you own a blog about them.
Let’s for example say you owned a blog about…. hmmmm, ohhhh, I don’t know…. Yahoo!, I am sure you would seek out those commercials too.
Don’t give Apple all the credit for you seeking out their ads. You seek them out, because you… just like me, are a fanboy.
on August 24, 2008 at 05:26 PM - LINKUmm, huh?
Personally I seek out geico ads myself.
and yes I am a proud apple fangirl
on August 24, 2008 at 05:28 PM - LINKI was hoping someone got that reference :)
on August 24, 2008 at 05:29 PM - LINKSorry, try again. I watched Apple ads long before I had a Mac, let alone wrote for this blog. They are usually well put together, clever, and at times, brilliant, case in point the think different and 1984 ads.
on August 24, 2008 at 05:29 PM - LINKI’m not sure what you don’t understand about these ad’s.
Voice over - simple, uncomplicated.
Visuals - simple, uncomplicated.
Music - simple, uncomplicated.
Message - simple, uncomplicated.
I tend to think that is the message Apple is conveying about the iPhone. Not hard to understand, and I think very effective.
on August 24, 2008 at 06:21 PM - LINKI agree with you, but these things are always a matter of taste I guess. I only commented because even if one doesn’t like the ads, I didn’t find what was so difficult to understand about the closing slogan. Shrug.
But remember, I have definitely drank the kool-aid.
on August 24, 2008 at 06:23 PM - LINKMy point about the closing slogan is that it is so. friggin. general. I know you guys have seen the original iPhone ads. They were so much more clever. “going to change everything” is about the most general phrase you can have. By itself, perhaps this campaign isn’t so bad. But compare it to the first iPhone’s ads and it’s clear (to me, at least) that this campaign is inferior.
on August 24, 2008 at 06:26 PM - LINKI dunno - but then again, its a matter of taste. It could be worse. Seinfeld could be in them.
on August 24, 2008 at 06:27 PM - LINKbtw - are you guys on twitter? I am as deedeewarren, feel free to follow me and I will reciprocate
on August 24, 2008 at 06:28 PM - LINKHey! I LIKE Seinfeld!
on August 24, 2008 at 09:36 PM - LINKI like the show. The guy is an unfunny washup.
on August 24, 2008 at 10:37 PM - LINK