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Snow Leopard sales double Leopard sales

by Josh Holat on Sep 17, 2009 at 07:52 PM
Snow Leopard

NPD, a market research company, is reporting that Apple’s Mac OS X Snow Leopard has been doing extremely well since its launch, even when compared to Leopard sales. For example, they have said that Snow Leopard has sold more than twice as many copies as Leopard during the first two weeks of being for sale on the technology market. While part of the reasoning for this is clearly the $29 price point for Snow Leopard, that is still a quite large increase from Leopard. Furthermore, they are also stating that sales of Snow Leopard only declined 25% from week one to week two while they had declined by 60% for Leopard in late 2007.

“Even though some considered Snow Leopard to be less feature-focused than the releases of Leopard or Tiger, the ease of upgrading to Snow Leopard and the affordable pricing made it a win-win for Apple computer owners - thus helping to push sales to record numbers” said Stephen Baker, vice president of industry analysis at NPD.

While these numbers are interesting, NPD’s data points to the fact that Snow Leopard may even see five million copies on the market during its launch quarter. That, in and of itself, is pretty impressive. It’s nice to see that Snow Leopard has been doing so well even despite the fact that it may be a tricky install for some users when switching from a 32 bit operating system to a 64 bit one.

Via [NPD Market Research]

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