Full FeedSeinfeld and Gates to battle “Get A Mac” ads: scared yet?
So, imagine this: you are a huge software company. You make one of the two major comsumer operating systems. Your competitor has a highly successful ad campaign that for two years has been beating your product up. The competitor’s sales are growing steadily, while yours are slowing. You decide it’s enough already, and you are going to invest lots of money in a rebuttal campaign. So how should this campaign work?
Microsoft’s idea is to hire a comedian who was relevant in the mid-90’s, and bring back their middle-aged computer whiz founder: Jerry Seinfeld and Bill Gates. That should stack up well against John Hodgman and Justin Long.
Microsoft has invested $300 million in a new set of ads to combat the popular “Get A Mac” ads. Jerry Seinfeld was brought in for a mere $10 mil, and Bill Gates, out of the kindness of his heart, we assume. In theory, this new campaign has epic fail written all over it, but I won’t scoff too much yet…I’ll wait for September 4th, when the ad campaign launches.
Keep up with the latest gadget goodness! - 
Subscribe to our feed
Live from Macworld 2009
The Appletell staff is working their way through the show floor at Macworld 2009 to bring you the latest Apple products and accessories. Hit the Macworld page for non-stop coverage...
Live from CES 2009
We're live from the world's largest tradeshow. Hit up our dedicated CES page for keynote coverage, product announcements, interviews, and photo galleries from the show floor. We're excited... are you?
I’m quaking in my boots. Bring it.
on August 23, 2008 at 07:31 AM - LINKSay it ain’t so, Jerry! I actually disagree about Seinfeld no longer being relevant. Granted, I think he does appeal to a generally older crowd. Still, the man is hilarious.
on August 23, 2008 at 11:53 AM - LINK