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Nielsen Online reports 13% growth in Apple’s Web traffic

by Josh Holat on Apr 23, 2008 at 11:08 AM

Apple Store OnlineRight after a recent patent application that sparked rumors of new stores, Nielson Online is reporting that Apple’s online web traffic and sales has grown significantly.  Last year at this time, Apple had a three month average unique visitors amount of 42.9 million, but that has now reached 48.4 million.  On top of this, total minutes spent on the site increased from 9.4 billion to 10.5 billion over the same time span.  From this extra time, the amount of purchases on the site has increased from 322,000 to 424,000, also.  Those are some pretty impressive numbers and really show that Apple is gaining popularity.

What is your thoughts on these numbers?  Is this another sign Apple is increasing its market presence, or just an expected growth due to the hype around new Apple products such as the MacBook Air?

Via [a href="http://www.macnn.com/articles/08/04/22/apples.web.traffic/">MacNN]

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