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New laptop hunter ad even more disgusting

by Josh Holat on May 1, 2009 at 08:43 PM
Microsoft Ad

In my ongoing battle against the Microsoft Laptop Hunter ads, Microsoft has given me more reasons to complain with their latest ad. This time around it features a lady named Sheila who is looking for a computer for under $2,000 that will help her with her video editing. She ends up getting an HP HDX, but not before mentioning that MacBooks only come with 2GB RAM standard for under $2,000. Throughout the whole ad, her only real argument is that the PC she purchased has a larger screen size, which is nice for editing.

To begin, if you are very serious about movie editing, you are probably going to spend over $2,000 for a computer, and maybe even get a desktop instead of a laptop.  Furthermore, although MacBooks for that price do only have 2GB of RAM standard, 1) RAM is very easy and cheap to upgrade, and 2) 2GB on a MacBook may be plenty for what it seems like she plans on doing, as Macs make great use of the RAM they have available. Furthermore, I thought many of the serious movie editors and designers (and this may be a generalization) used Macs anyways because of the software available. Who knows, but I think Microsoft got this one all wrong again.

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Comments
  • James said:

    Microsoft is trying to attack the hardware price because they know they lost the battle over what the public thinks about the OS. This reminds me of a sign I seen.
    “It’s unwise to pay too much, But it’s worse to pay too little
    When you pay too much, you lose a little money, That is all…
    When you pay too little, you sometimes lose everything,
    Because the thing you bought was incapable of doing the thing it was bought to do…
    The common law of Business Balance prohibits paying a little and getting a lot…
    It can’t be done… If you deal with the Lowest Bidder, it is well to add something
    for the risk you run, and if you do that you will have enough to pay for something
    BETTER…
    John Ruskin 1819 to 1900”

  • Joz said:

    It is quite funny actually: Microsoft seems to have given up on the OS (which is their product) and is now basically advertising for hardware (not a MS product!) that comes bundled with Vista. Note they don’t mention the OS and focus on a single fairly trivial item: so many gigs of RAM.

    Someone who has $2000 to spend on a laptop will see right through this.

  • wilbur said:

    Great ad, Mac are too expensive - chip for chip Apple charge more. Its not better just different. $2000 does not buy much of an apple does it….

  • Jim Vonkas said:

    The new MacBooks DO NOT have FireWire - which makes them USELESS for work with a movie camera - full stop. If I want to do amateur video editing and want a Mac laptop I have to fork out $3000 plus. There you have the facts!

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