Full FeedNBC losing cash after leaving iTunes
Since NBC left iTunes due to price disagreements, NBC has been loosing money, and a lot of it. Yahoo News reports that NBC has refunded about $500,000 per advertiser on the network due to not making the guaranteed rating levels. According the Yahoo, networks almost never refund advertising money, and rather offer free advertising spots, but due to the coming holiday season, few spots are available.
“We are disappointed to see NBC leave iTunes because we would not agree to their dramatic price increase,” said Eddy Cue, Apple’s vice president of iTunes. “We hope they will change their minds and offer their TV shows to the tens of millions of iTunes customers.”
Apple’s agreement with NBC ends in December. Since NBC would withdraw their shows in the middle of the television season, Apple has decided to not offer NBC TV shows for the upcoming television season beginning in September. NBC supplied iTunes with three of its 10 best selling TV shows last season, accounting for 30 percent of iTunes TV show sales.
At the end of August, Apple confirmed that it would stop selling NBC’s content in this press release, stating very simply that NBC wants more money and Apple does not want to give it, costing their customers more than double.
Read [Yahoo News] via [Macenstein]
Subscribe to keep up with the latest Apple news and rumors! - 
Subscribe to our feed
Black Friday 2009
Black Friday is almost here! Gadgetell's got you covered with all the latest news on who's offering the best deals. Dangerous crowds? You're on your own.
Our new podcast: Meet...
We know. Podcasts are so last year - but this one you won't want to miss. Whether it’s a rumor that won’t die, a new product announcement, or just a really good Macintosh or iPhone app find that we have to let you know about, we’ll make sure it’s covered on Appletellcast.
iPhone App Reviews
iPhone Apps. They were great when the App Store was first announced and we could all pick and chose what we wanted, but the number is now overwhelming. Here at Appletell, we'll detail the great iPhone apps we find, and steer you clear from those that aren't worth it even if they're free.
iPhone Game Reviews
As Apple turns the iPhone into one of the most popular gaming devices, the staff of Appletell--gamers and Apple fans alike--are here to help you get the most entertainment value out of your app store purchases.
I am never home to watch shows when they are on so I loved the iTunes store. I bought season passes for all the shows I watched. NBC, USA, and SCI-Fi will force me to just start watching other shows. I do not like buying tv shows on dvd but I do like watching them on my tv from my ipod as opposed to online. NBC has made a big mistake!!!
on December 26, 2007 at 01:06 AM - LINK