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Lionsgate joins in, takes advantage of iTunes Digital Copy

by Alec Feld on Mar 12, 2008 at 06:57 AM

iTunes Digital Copy

First Fox did it, and now Lionsgate will be joining them in using iTunes Digital Copy on some DVDs. Digital Copy allows DVDs to be transferred and imported to iTunes in a DRM format, essentially giving buyers multiple ways to watch the movie, rather than simply playing the DVD on a standard player and television. Fox took advantage of this a few months ago, and Lionsgate plans to do the same. The first two titles from Lionsgate to receive the Digital Copy treatment are Rambo and The Eye. Alright, so they didn’t pick the best films, but if you were planning on buying these on DVD anyway, things just got better. Lionsgate says that the Digital Copy will only be included on the special edition DVD and the Blu-ray version. Of course, these two are a bit more pricy than the plain DVD, which is a disadvantage if you’re a chronic DVD buyer and are looking to budget. Lionsgate said that more titles will be released after, and it is rumored that these first Digital Copy versions will be hitting stores sometime this summer.

Via [Ars Technica]

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