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Lee Clow, creative director of Apple ads, steps down

by Bill Stiteler on Oct 30, 2009 at 01:38 PM
ipod green ad

Lee Clow, the chief creative officer at that ad agency that created Apple’s iconic “1984” ad, as well as the “Think Different” and “I’m a Mac, I’m a PC” campaigns, has stepped down from his position at TBWA/Media Arts Lab. The Apple account will be in good hands, however, as the new CCO is “Duncan Milner, executive creative director on Apple and a TBWA alum since 1990.”

AdAge reports:

In his more than 40 years in advertising, he is best known for his work for Apple, which includes what many have called the best commercial of all time, “1984,” that launched the Macintosh computer; the now iconic dancing silhouettes for the iPod; and the more recent “Mac vs. PC” campaign featuring actors John Hodgman and Justin Long. His other memorable campaigns include the Energizer Bunny and the Taco Bell Chihuahua.

We’ll forgive him for the Chihuahua, since he created so many iconic ads for Apple:

The Martinetti family was unavailable for comment.

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