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iTunes movie purchases same day as DVD release!

by Josh Holat on May 3, 2008 at 11:58 AM

iTunes Movie Rentals
Hate rushing to the store to make sure you are able to get one of the few copies available of your favorite movie on the day of its DVD release?  We’ve all been there, and it sucks.  Well, Apple has now come to the rescue.  You are now able to purchase iTunes movies on the same day as their hard copy DVD release.  This deal covers a ton of studios, including 20th Century Fox, The Walt Disney Studios, Warner Bros., Paramount Pictures, Universal Studios Home Entertainment, Sony Pictures Entertainment, and Lionsgate.  The new releases go for $14.99 currently at the iTunes store.

“We’re thrilled to bring iTunes Store customers new films for purchase day-and-date with the DVD release,” said Eddy Cue, Apple’s vice president of iTunes. “We think movie fans will love being able to buy their favorites from major and independent studios.”

It was going to happen eventually, and I’m glad the time has finally come.  Could this be one of the largest steps in a while towards moving completely to digital entertainment, or is there still a long way to go?

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