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iTunes gets more DRM-free songs, flexible pricing

by Bill Stiteler on Jan 6, 2009 at 02:34 PM

itunes logoConfirming rumors from earlier this week, Apple announced today that more songs would be available at the iTunes Store free of Digital Rights Management (DRM) software, and that songs would be sold at different prices.

Apple has signed deals with Sony BMG, Universal, and Warner Music (in addition to EMI, which started offering DRM-free music last year) to sell music without the Fairplay software which limits how many computers—and more importantly, which digital music players—songs purchased through iTunes may be used. Users will now be free to copy their music how they please, and play it on any device which supports the AAC format. Apple has faced repeated criticism (and lawsuits) about the tight relationship between the iPod and iTunes.

Schiller announced today 8 million songs (out of the 10 million offered) will be DRM-free, and that by the end of the quarter, Fairplay would be removed from all the songs. He also stated that “upgrading” previously-purchased music to the “iTunes Plus” version would be easy.

iPhone users will also be able to purchase songs using a 3G network, rather that only a wifi connection.

Apple has also announced that for the first time, they will be offering songs for sale at “flexible” pricing. Previously all songs on iTunes sold for 99 cents, but now the music on “iTunes Plus” will be placed into “tiers:” one for new, popular songs (and thus, the likeliest to command a higher price) at $1.29, one for older songs ($0.69), and the “regular” tier of $0.99.

Read [Macworld Expo Keynote live blog]

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