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iPod, iTunes domination continues

by Mark Rowland on Apr 10, 2008 at 11:42 AM

iTunes continues to Dominate

After a few recent surveys, one thing is for sure.  Apple’s place in the music history books are set in stone.  An iPodNN report brought a recent Ipsos survey to light that showed that when it comes to music downloading, iTunes is preferred by half of the market, giving it a commanding lead over the second place Napster, which has a relatively meager 10% share.  iTunes also showed a huge jump in overall use.  Although almost all large downloading services have increased in name recognition and use, iTunes is the only one that jumps out as a huge increase. 

And to just pour salt in the competition’s wounds, Apple also has the mp3 player market wrapped up.  As shown in a Electronista report, iPods are used by most teenagers, and iTunes likewise.  Of the teens surveyed, 87% said that they owned an mp3 player of any sort, and a staggering 86% percent reported that mp3 player to be an iPod of some sort.

In comparison to the closest competition, the Microsoft Zune, in second place to the iPod, has an all but generous share of 3% among the teen community, and the second place music store comes in as Real Networks’ Rhapsody, with a 2% share among teens.  With the iPod and iTunes’ seemingly unstoppable attack on the music industry, is there any way to go other then up?  Only time will truly tell. 

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