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iPhone 3.0 event live blog

by Kirk Hiner on Mar 17, 2009 at 12:01 PM
iPhone 3.0

With apologies for being late (real life sometimes gets in the way), here we go, with details of Apple’s iPhone 3.0 announcement.

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Live Updates

01:50 PMKirk Hiner said:

Thanks for joining us, and be sure to come back throughout the evening for more details on the iPhone 3.0 features and announcements.

01:50 PMBill Stiteler said:

And that’s all she wrote.

01:50 PMKirk Hiner said:

And that does it. All great press conferences end with the love for the little tykes.

01:49 PMBill Stiteler said:

Ah, the seven year olds and their two-year AT&T contracts.

01:49 PMKirk Hiner said:

Apple cares about the children!

01:49 PMBill Stiteler said:

How many children own iPhones?

01:48 PMBill Stiteler said:

Ah, there we go… “content that’s available to children.”

01:48 PMBill Stiteler said:

To become an iPhone developers costs a minimum of $99, bTW.

01:48 PMKirk Hiner said:

Until people stop asking the questions they’ve been asking for over a year now.

01:47 PMBill Stiteler said:

How long is this going to drag on?

01:46 PMBill Stiteler said:

No promises on clarifying the approval process for Apps. They want to maintain the customer’s idea of quality.

01:46 PMKirk Hiner said:

They’re blaming the first-gen iPhone’s lack of MMS on “a physical issue.”

01:42 PMKirk Hiner said:

Well, they’ve made mistakes with Push promises before.

01:41 PMBill Stiteler said:

No promises on Push uptime. Cheeky.

01:41 PMBill Stiteler said:

Thethering is being built into 3.0, but the carrier also needs to support it.

01:40 PMBill Stiteler said:

Nothing on netbooks… what, did you think they forgot?

01:40 PMKirk Hiner said:

Nothing on Netbooks today, and nothing about hardware today. Kind of obvious at this point, really.

01:40 PMBill Stiteler said:

Peer to Peer is *not* P2P.

01:39 PMKirk Hiner said:

You can’t share your iTunes music with other iPhones across Bluetooth, and that’s fine. Because everyone else’s taste in music sucks.

01:39 PMBill Stiteler said:

They’re working on tethering… they say.

01:37 PMBill Stiteler said:

Peer to peer works via Bluetooth and IP connection using Bonjour

01:35 PMKirk Hiner said:

These questions are all so obvious. They’ve had these answers rehearsed for months.

01:35 PMBill Stiteler said:

No announcement on flash.

01:34 PMBill Stiteler said:

Apparently cut/paste ran into security issues. Say what now?

01:30 PMBill Stiteler said:

Man, that is the sucks.

01:30 PMBill Stiteler said:

What?

01:30 PMBill Stiteler said:

Time for a short Q&A that I’m sure will involve Steve’s health.

01:30 PMKirk Hiner said:

Q&A time.

01:30 PMKirk Hiner said:

$9.95 update for iPod touch users.

01:29 PMBill Stiteler said:

teh iPhone developer website is down, if you were curious.

01:29 PMKirk Hiner said:

Looks like I’m upgrading…hopefully they roll out a new iPhone at the same time.

01:28 PMBill Stiteler said:

Nor will stereo bluetooth.

01:28 PMKirk Hiner said:

Not all features will be available on the 2G.

01:28 PMBill Stiteler said:

MMS won’t work on first gen iPhone.

01:28 PMKirk Hiner said:

Ship to consumers this summer. Free for 3G owners.

01:26 PMBill Stiteler said:

You can join the developer program and get the beta today.

01:26 PMKirk Hiner said:

Developer forums will be up, too.

01:26 PMBill Stiteler said:

What a tease!

01:26 PMKirk Hiner said:

Developer beta is available today.

01:26 PMBill Stiteler said:

Developer beta today.

01:25 PMBill Stiteler said:

Think we’ll have to pay for the 3.0 update?

01:25 PMKirk Hiner said:

Still no Flash, it seems.

01:24 PMBill Stiteler said:

Do we get One More Thing?

01:24 PMKirk Hiner said:

iTunes account creation. I wonder if that means better communication with your account when downloading apps/songs through the phone.

01:24 PMBill Stiteler said:

Feature overload!

01:23 PMKirk Hiner said:

Notes sync, and still no ToDo. Sigh.

01:23 PMBill Stiteler said:

WiFi auto login… don’t we have that already?

01:22 PMBill Stiteler said:

Stereo Bluetooth.

01:22 PMKirk Hiner said:

It’s okay, Bill. It’s true what we say about them, too.

01:22 PMBill Stiteler said:

They’re not saying, so I’m guessing, “no.”

01:21 PMBill Stiteler said:

My god, it’s true what the PC people say about us, isn’t it?

01:21 PMKirk Hiner said:

But will it work third-party apps?

01:21 PMBill Stiteler said:

Wow, search, MMS, and cut and paste! Way to be cutting edge, Apple!

01:21 PMKirk Hiner said:

Launch your apps directly from the Search.

01:20 PMBill Stiteler said:

Crazy. Like that secret room in Atari Adventure!

01:20 PMKirk Hiner said:

There you go, they’re calling it Spotlight.

01:20 PMBill Stiteler said:

and it is Spotlight. It’s located to the left of the home screen.

01:19 PMKirk Hiner said:

I was just about to say that. One search crosses pretty much everything.

01:19 PMBill Stiteler said:

Looks like spotlight for iPhone

01:19 PMBill Stiteler said:

It will also search the server if the mail you’re looking for isn’t stored locally.

01:18 PMBill Stiteler said:

Search is expanding to other apps like Mail.

01:18 PMKirk Hiner said:

CalDav, fine, but will it allow us to import our ToDos from iCal?

01:17 PMBill Stiteler said:

You can now get stock updates and headlines. Is that a feature?

01:17 PMBill Stiteler said:

And .ics format for calendar subscriptions.

01:17 PMKirk Hiner said:

Voice memos.

01:17 PMBill Stiteler said:

New types of calendar support. CalDav. is one

01:16 PMBill Stiteler said:

Can also send location via Google Maps in MMS.

01:16 PMBill Stiteler said:

3.0 still not availble, if you’re hitting the “check version” repeatedly.

01:15 PMKirk Hiner said:

No video, though.

01:15 PMJake Gaecke said:

OK guys, I’m out, have fun.

01:14 PMBill Stiteler said:

Send photos, audio, or vcards.

01:14 PMKirk Hiner said:

But what will AT&T charge us for it?

01:14 PMJake Gaecke said:

There it is, MMS

01:14 PMBill Stiteler said:

And there we are. MMS

01:13 PMBill Stiteler said:

“Messages” is now an application. I think you’re right, Jake, we’re getting MMS.

01:13 PMJake Gaecke said:

New Mac Minis, iMacs, Keyboard, Airport Extreme, Time Capsule, iPod Shuffle = no press event.  Copy and Paste = press event.  Apple has their priorities set just fine.

01:13 PMKirk Hiner said:

Landscape in all key applications. I wonder what Apple considers “key.”

01:12 PMBill Stiteler said:

Landscape mode in mail. About. Damn. Time.

01:12 PMKirk Hiner said:

Kind of sad, though, really, that we get a press event for copy/paste.

01:12 PMJake Gaecke said:

and all other apps

01:12 PMJake Gaecke said:

Landscape mail

01:12 PMBill Stiteler said:

I’ve said it before: Only Apple could make cut/paste into a “feature.”

01:12 PMKirk Hiner said:

Cut and paste works across multiple apps, by the way. Did we cover that?

01:11 PMJake Gaecke said:

The Palm Pre Apple Announcement, that’s what they meant to call it…

01:11 PMKirk Hiner said:

Send multiple photos via Mail.

01:11 PMBill Stiteler said:

Send multiple photos in iPhone 3.0 via email

01:10 PMKirk Hiner said:

Again, Palm built an entire phone around all of the features the iPhone doesn’t have. And lookee here.

01:10 PMJake Gaecke said:

MMS!

01:09 PMJake Gaecke said:

It copies HTML as well, but how about images, etc.?

01:09 PMKirk Hiner said:

Yep, copy and paste web content.

01:08 PMBill Stiteler said:

shake to undo

01:08 PMJake Gaecke said:

Fancy new magnifying glass.  It’s wider and less circular.  Huge improvement over the old magnifying glass, much more functional.

01:08 PMBill Stiteler said:

Looks like it works in Safari.

01:08 PMKirk Hiner said:

I’m guessing it’ll depend upon the software.

01:07 PMBill Stiteler said:

Kevin Rose was right, it works like manipulating the cursor and getting the magnifying glass.

01:07 PMJake Gaecke said:

Does this only work in editable text boxes?  What happens on a web page?  Does it zoom to fit, or just start crying?

01:07 PMBill Stiteler said:

This is going to take some practice.

01:06 PMBill Stiteler said:

Double tap to bring up a cut/copy dialogue

01:06 PMKirk Hiner said:

Double tap, double tap, done.

01:05 PMKirk Hiner said:

100 other new features, too.

01:05 PMKirk Hiner said:

It’s here! Everyone can quit whining about it now.

01:04 PMBill Stiteler said:

Cut, Copy and Paste!

01:04 PMJake Gaecke said:

Copy and Paste!

01:04 PMKirk Hiner said:

If I could throw my bra onstage, I would.

01:04 PMBill Stiteler said:

Applause. Hurrah for Smule.

01:03 PMJake Gaecke said:

Hey, I’m not mocking, I dig the Smule stuff

01:03 PMKirk Hiner said:

How long until an iPhone instrument only song hits the Top 40, I wonder?

01:03 PMBill Stiteler said:

Do not mock the Smule.

01:02 PMBill Stiteler said:

You slide the trombone on the right…

01:02 PMKirk Hiner said:

Behave, Jake.

01:02 PMBill Stiteler said:

Another instrument where you blow into the app.

01:01 PMJake Gaecke said:

I’m so glad that Dr. Wang didn’t introduce any sort of flute…

01:01 PMBill Stiteler said:

Mutiplayer music. God I love these guys.

01:01 PMKirk Hiner said:

Isn’t that from Zelda, too?

01:01 PMBill Stiteler said:

Leaf Trombone is their new app.

01:00 PMJake Gaecke said:

Excuse me, Dr. Wang is an assistant professor at Standford, and apparently Wang is very intense.

01:00 PMKirk Hiner said:

Funny and talented. Women love him! Men want to be him!

12:59 PMBill Stiteler said:

Love this guy.

12:59 PMBill Stiteler said:

Wang is here!

12:59 PMJake Gaecke said:

Dr. Wang?

12:59 PMKirk Hiner said:

Ocarina Wars carry over to iPhone 3.0!

12:59 PMBill Stiteler said:

SMULE!

12:59 PMJake Gaecke said:

LiveFire comes complete with smooth (for a cell phone) graphics… super

12:59 PMBill Stiteler said:

Mm. so the battle no longer goes to the skilled, but to the rich.

12:59 PMKirk Hiner said:

Smule!

12:58 PMKirk Hiner said:

They’d make more money if they sold health kits. In fact, so would the U.S. Army.

12:58 PMBill Stiteler said:

In MY day, weapons were just *there,* hovering above the ground.

12:57 PMJake Gaecke said:

I saw that first picture for the FPS game and thought one thing… Portal

12:57 PMKirk Hiner said:

Again, buy new weapons for real money.

12:57 PMKirk Hiner said:

Control by touching the left side of the screen.

12:56 PMBill Stiteler said:

Livefire is a global FPS… muliplayer

12:56 PMKirk Hiner said:

Are 7-year-olds using iPhones? If not, who’s playing this Touch Pet game?

12:55 PMBill Stiteler said:

You can buy your virtual dog a virtual shirt with real money. Welcome to the end of Western Civilization.

12:55 PMJake Gaecke said:

So you can use push notifications to invite others to play a multiplayer game online, I like it

12:55 PMKirk Hiner said:

I’m guessing LiveFire is just a precursor of things to come.

12:55 PMJake Gaecke said:

LiveFire… Sounds ok

12:54 PMBill Stiteler said:

Presumably to a virtual dog park.

12:54 PMKirk Hiner said:

Looks like people are already putting that API to use.

12:54 PMBill Stiteler said:

You can take your dog for a date with someone else.

12:53 PMKirk Hiner said:

Multiplayer first person shooter on the iPhone?

12:53 PMBill Stiteler said:

Two demos: a virtual pet and an FPS for iPhone

12:53 PMJake Gaecke said:

Yes, not sure how you pronounce :) though

12:53 PMBill Stiteler said:

Is the :) actually part of the company name?

12:52 PMBill Stiteler said:

Games demos from ngmoco

12:51 PMBill Stiteler said:

More like something they’d save for WWDC.

12:51 PMKirk Hiner said:

Well, it is an SDK announcement, after all.

12:51 PMBill Stiteler said:

This event seems REALLY developer-focused.

12:50 PMBill Stiteler said:

And presumably Twitter, as well.

12:50 PMBill Stiteler said:

The app can also send emails to parents, etc with the glucose reports.

12:50 PMJake Gaecke said:

All of this integration with specialized hardware through the dock connector and bluetooth is going to result in a lot of extra apps on your iPhone… app organization solution(s) please?

12:48 PMBill Stiteler said:

Users can track what they’re eating and the app will make insulin recommendations.

12:48 PMJake Gaecke said:

I’m seeing a lot of bluetooth related stuff, will this finally support stereo BT, keyboards and the like?

12:48 PMBill Stiteler said:

Do not take iPhone internally.

12:47 PMBill Stiteler said:

Use your electronic blood tester to communicate via bluetooth/dock with your iphone

12:47 PMKirk Hiner said:

And has an Apple announcement ever before featured blood?

12:46 PMBill Stiteler said:

Diabetes testing with your iPhone… does it send the data to your doctor?

12:46 PMKirk Hiner said:

Does the Pre “simplify diabetes management?”

12:45 PMBill Stiteler said:

LifeScan, a medical company is up next.

12:44 PMJake Gaecke said:

So do text alerts work for all apps?  Will I finally be able to see my new emails without unlocking my iPhone!?

12:44 PMBill Stiteler said:

Video no longer “one size fits all” since 3.0 can detect your bandwidth

12:43 PMBill Stiteler said:

Text alerts for your sports-related emergencies and streaming video that scales to bandwidth.

12:43 PMKirk Hiner said:

Text alerts? I’d rather just get a better web experience from ESPN.

12:42 PMJake Gaecke said:

Yeah, probably streaming video, but the only kind of streaming video I care about it the Qik kind

12:42 PMBill Stiteler said:

Sports, sports, sports.

12:42 PMJake Gaecke said:

Hey guys

12:42 PMKirk Hiner said:

iPhone was #1 for customer satisfaction amongst business smartphone owners.

12:41 PMBill Stiteler said:

I’m guessing this will be about streaming video.

12:40 PMBill Stiteler said:

ESPN now. Just tell us if we get cut/paste.

12:40 PMKirk Hiner said:

Well, good.

12:39 PMBill Stiteler said:

Oracle can help you incetivize your core competencies while leveraging your monetization.

12:39 PMBill Stiteler said:

Would you trust your database to a guy named “Hody?”

12:38 PMBill Stiteler said:

No, wait, it’s some guy named “Hody.”

12:38 PMBill Stiteler said:

I think Larry’s going to demo how you can sue Microsoft with the iPhone

12:37 PMBill Stiteler said:

Oracle? Ellison in da house!

12:37 PMBill Stiteler said:

Oh lord, your Sims can buy things, and you pay real money for it.

12:36 PMBill Stiteler said:

The game can access your iTunes library, so the sims can listen to the music on their radio from your iPod.

12:36 PMBill Stiteler said:

Everyone’s oohing over teh graphics

12:35 PMKirk Hiner said:

Spoke too soon.

12:35 PMKirk Hiner said:

it better not be more Sims junk.

12:34 PMBill Stiteler said:

Ea is going to demo The Sims

12:34 PMKirk Hiner said:

EA!

12:34 PMBill Stiteler said:

EA games is up next

12:33 PMKirk Hiner said:

They waited for Push, which they felt was necessary.

12:33 PMBill Stiteler said:

You can also get alerts from social networking sites when your friends do something relevant to your interests.

12:32 PMBill Stiteler said:

Meembo consolidates different IM networks

12:31 PMBill Stiteler said:

Demoing meebo, an IM app.

12:31 PMBill Stiteler said:

Demoing apps created “in two weeks” using 3.0

12:30 PMKirk Hiner said:

For in game voice chat? That could be really, really cool.

12:30 PMBill Stiteler said:

Streaming audio/video APIs

12:30 PMKirk Hiner said:

Text selection. Hmmmm.

12:29 PMBill Stiteler said:

That’s… pretty impressive.

12:29 PMBill Stiteler said:

In-game voice API coming.

12:29 PMKirk Hiner said:

Badges? We don’t need no…never mind.

12:28 PMBill Stiteler said:

Three kinds of push alerts: audio, text, and badges.

12:27 PMBill Stiteler said:

Push in an “open” application uses less power, they say.

12:26 PMKirk Hiner said:

Background processing isn’t all that necessary anyway.

12:26 PMBill Stiteler said:

No background processing, because it runs down the power.

12:25 PMBill Stiteler said:

They’re blaming it on the App Store’s popularity, and how no one understands how hard it is to be beautiful.

12:25 PMKirk Hiner said:

Hopefully, the Push Notification sounds better than turn by turn.

12:25 PMBill Stiteler said:

Push notifications are ready to go.

12:24 PMBill Stiteler said:

PUSH!

12:24 PMBill Stiteler said:

You have to make your own maps but can use Apple’s map software. Uh…

12:23 PMBill Stiteler said:

You can’t use Google Maps. Wait, what?

12:23 PMKirk Hiner said:

Take that, Pre!

12:23 PMBill Stiteler said:

> You are outside a white house. N, N, N.

12:23 PMBill Stiteler said:

also included, Turn by Turn directions

12:22 PMBill Stiteler said:

Ah, Maps now has an API so they can be embedded in another app.

12:21 PMBill Stiteler said:

Next up: Maps. Street view for iPod touch?

12:21 PMBill Stiteler said:

I’d love to be able to set my blood pressure via my iPod touch.

12:21 PMKirk Hiner said:

Now, Maps.

12:20 PMBill Stiteler said:

Can be used over bluetooth and via dock connection

12:20 PMBill Stiteler said:

Controlling equalizers, FM tuners… and blood pressure?

12:19 PMKirk Hiner said:

For example, use an iPhone EQ to adjust the EQ of your speakers.

12:19 PMKirk Hiner said:

Third party hardware will communicate directly with the iPhone.

12:19 PMBill Stiteler said:

New APIs to let the iPod control the accessories

12:18 PMBill Stiteler said:

Sounds like the Nintendo DS without the friend code. Why won’t Apple think of the children?

12:18 PMKirk Hiner said:

Expect a lot of app updates to work with this.

12:18 PMBill Stiteler said:

Uses Bonjour

12:18 PMKirk Hiner said:

Looks like we’ll finally get better support for multiplayer gaming.

12:17 PMBill Stiteler said:

Uses Bluetooth (without pairing) rather than WiFi.

12:16 PMBill Stiteler said:

I assume they mean like, in games, and not like, in Bittorrent.

12:16 PMBill Stiteler said:

Next up, Peer to Peer connectivity.

12:15 PMBill Stiteler said:

70% of revenue goes to the developer.

12:14 PMBill Stiteler said:

Buy a city guide one city at a time.

12:14 PMBill Stiteler said:

Wonder how Amazon’s Kindle will react to that. Do people do much reading on the iPhone?

12:14 PMBill Stiteler said:

Apparently they do, or they can now.

12:13 PMBill Stiteler said:

eBooks, add on levels, and “subscriptions” for magazines. They sell magazines?

12:12 PMBill Stiteler said:

New selling models in the App store

12:11 PMBill Stiteler said:

Only things that Apple doesn’t give them are some restricted phone bits.

12:11 PMBill Stiteler said:

1,000 new APIs in 3.0

12:11 PMKirk Hiner said:

App store enhancements.

12:10 PMKirk Hiner said:

We kind of guessed, seeing that there’s an event and all.

12:10 PMBill Stiteler said:

But before we get to the major advance that IS cut/paste, let’s give it up for the developers!

12:10 PMBill Stiteler said:

3.0 is a… guest what? Major upgrade.

12:09 PMBill Stiteler said:

800 million downloads.

12:09 PMKirk Hiner said:

98% approved within 7 days or less, so I’m guessing those 2% are the only ones who blog about it.

12:09 PMBill Stiteler said:

“Too much arty, not enough farty.”

12:09 PMBill Stiteler said:

25,000 apps in the app store. ONly about 4% are rejected

12:09 PMKirk Hiner said:

Hi all. Just got in. 25,000 apps in the app store, but we knew that.


Comments
  • Gopi said:

    I am new to this blog. Would you please let me know what is this release about?

    Is it a new iphone release or just the version 3.0 which we can upgrade from 2.2.1 ?

    If so, what are the MAJOR attractions on this?

    when is it expected to get released?

  • Kirk Hiner from Ohio said:
    Avatar for Kirk Hiner

    This event was to announce the iPhone 3.0 software beta for developers. It’s estimated for a June release right now, and will a free upgrade for iPhone owners. $9.95 for iPod touch owners. Not a new phone, in other words, just new software.

    Major attractions are detailed here:

    http://www.appletell.com/apple/comment/iphone-os-3.0-everything-you-need-to-know/

  • Gopi said:

    Thank you so much for the info Kirk Hiner

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