Full FeedInsight into the Apple design process
In a very interesting article, BusinessWeek goes over Apple’s Design Strategy and while, Apple TV notwithstanding, they seem to nail it every time.
The article is broken up into the following headers:
Pixel Perfect Mockups
Though is tacks on a lot of time to the beginning, detailed mockups prevent any misunderstanding in the process.
10 to 3 to 1
Apple designers start with 10 entirely different mockups of any given product. This is then narrowed down to 3, then to the final product.
Paired Design Meetings
Design meetings always come in pairs: one to discuss ideas of anything they want to happen with the product, no matter how unrealistic. The second meeting is to weed out the unrealistic ideas and add in more sensible ones if need be.
Pony Meeting
Narrowing down unrealistic ideas that senior management might want in a product into possible ideas is the last part of the process.
Read the article, highly recommended, here.
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This is very cool. I wonder what the Microsoft design strategy is, or do they not even have one?
on March 17, 2008 at 10:46 AM - LINK