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“I’m a PC and I was made on a Mac”

by Michael Goonan on Sep 23, 2008 at 10:09 PM

'I'm a PC and I'm a hypocrite
The Ballmer brigade up there in Redmond really are shameless. The irony is almost as hilarious as it is ridiculous.

For those who don’t know, Microsoft recently ended their short lived Jerry Seinfeld campaign, and started a new campaign featuring a John Hodgeman look-alike and various other people ranging from celebrities like Eva Longoria and Deepak Chopra, to ordinary joes, to Microsoft chairman Bill Gates himself.

Microsoft is hoping that their new, more direct response to Apple’s “Get a Mac” campaign will help revitalize the Windows brand’s tarnished image.

Strange, because Microsoft doesn’t seem to think their products are all that great for video and image editing themselves, as they’ve admitted to creating their latest ad on a Mac after meta-data from the “I’m a PC” website revealed that images on it had been created on a Mac using a Adobe Creative Suite.

Microsoft released a statement claiming “as is common in almost all campaign workflow, agencies and production houses use a wide variety of software and hardware to create, edit and distribute content, including both Macs and PCs.”

They did this, and then they washed the meta-data from the images on their site.

Check out the “I’m a PC” ad below.

Via [The New York Post] and [Gizmodo]

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