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iCar: the Rides Genesis

by Bill Stiteler on Oct 27, 2008 at 10:00 AM

Rides Genesis interior
Think the iPhone is the ultimate accessory for the mobile Apple fanatic? Well, then wait till you see the “Rides” Genesis, a customized Hyundai on display at the 2008 SEMA show in Las Vegas. A Mac user’s dream, the car not only features a built-in wireless network (which is distributing digital iTunes cards during the show), but boasts two Mac minis and a Macbook Air.

Looking to build off the Genesis sedan’s strong points, the RIDES team has created a roving office with all the technological amenities your 21st century man-on-the-move would need. Three Macs are installed inside—two Mac Minis and a one MacBook Air—allowing back-seat slaves to the interwebs (that would be us) to troll the ‘Net through a pair of tray-mounted wireless keyboards, 8.4-inch VGA headrest monitors and a WiFi connection. Included inside is an iPhone 3G and iPod touch, along with a Farenheit DVD player, Genesis amps, Morel Hybrid Ovation speakers and two 12-inch sub-woofers. In the unlikely event that you’re stranded on the roadside, pop the trunk and you’re greeted by a 20-inch Apple Cinema Display with keyboard and mouse mounted on a motorized tray.

How effective would a Cinema display be on the side of the road? Who cares! But don’t expect to see this particular Genesis for sale in a showroom anytime soon: it was a custom build by Rides magazine for the SEMA show.

More details and pics at Autoblog.

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