Full FeedHas Apple set themselves up for failure?
Ask almost anyone who attended the Macworld keynote this year what they thought of it and you probably won’t get a very great response. With no Steve Jobs, the keynote was almost bound to not be as great as the past few years. However, not only did Phil take the place of Steve, but there weren’t any outstanding new product announcements. The only real hardware announcement was the new 17” MacBook Pro. So, do we have a right to be angry with Apple for a “mediocre” keynote? I don’t think so at all. Read on to find out why.
You would be correct in saying that Apple didn’t release anything all that groundbreaking at this keynote, as with the iPhone and such from past years. However, you can’t really blame them. The economy isn’t all that great right now, and people aren’t as willing to spend money. Apple realizes this, and, in my opinion, is extremely able to coast on some of the amazing products they currently have. By not announcing a new product, they can spend more time and money developing and improving their current ones, something everyone can appreciate.
And can you really say there weren’t any great announcements? The innovation that was brought forward in the new iLife ‘09 software was outstanding. Think about it. Both Places and Faces in the new iPhoto take advantage of two things that people love to do with their photos. And to have this built in to $79 software is a great feat, if you ask me. Not only that, but iPhoto now takes advantage of Flickr and Facebook, two of the most popular photo sites. It doesn’t stop there, though. iMovie ‘09 offers some groundbreaking image stabilization algorithms that will make editing video even more fun and easy. And people are complaining there wasn’t anything great?
In my opinion, we Apple fanboys have been spoiled in the last couple years with great new announcements to spend our money on. This year, we should be just as happy. Although there is no new iPhone or Mac Mini, the software we use everyday on these machines has been greatly improved. That’s just as important as the hardware can be.
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There were never going to be any big announcements (I agree that the iLife updates were very good) as Apple were showing they don’t need Macworld any more for getting the message across. It would have been counter productive to that argument if they had’ve announced something big. They will have big announcements in the near future, in their own time, at their own place, in the own way. Macworld, in trying to do everything it’s own way, has become irrelevant to Apple. Apple needed to show that; and it did.
on January 9, 2009 at 11:19 AM - LINK