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Guy Kawasaki, the original Apple Evangelist, columnist for Macworld and current tech entrepreneur has some simple advice for Apple on the iPhone: open up the development process.

His point is that Apple doesn’t need to exert a huge amount of control over the iPhone app market. The best way to excite developers and users is to have a wide-open market for software, he said.

For those of you two young to remember, Kawasaki was, for many early Mac users, the voice of Apple enthusiasm, sincerely speaking about the greatness of their products and the ways in which they could be used. The recent brouhaha over Apple’s reasoning for disallowing iPhone apps has lead some to call for the return of a public face for the company, who could explain their reasoning, rather than simply issuing authoritarian press releases (or, in true Apple style, simply refusing to comment on the issue altogether).

But the tone of the Macworld piece is much more of a “catching up with an old friend”-ish one: Kawasaki is not (apparently) planning on returning to Apple soon, and is happily working behind the scenes with several tech companies, including one that makes news aggregation even simpler than RSS. As a bonus, Macworld has republished two of his old articles, one lightheartedly comparing the Quadra 800 to a ride in an F-15, and an oddly prescient one about why the Newton should be more like a cell phone.

Read [Macworld]