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Grand Theft Auto IV is set to be one of the biggest games of this year, if not ever. It’s received a lot of hype in the past week, leading up to its release yesterday. The Grand Theft Auto series of games hasn’t always had good press, there are a lot of people against the game’s violent themes. Nonetheless, Rockstar Games has a great sense of humor, and it’s great to see that they have made some hilarious Apple parodies within GTA IV.

Apple is referred to as “Fruit”, and the Think Different campaign is being mocked: “THINK Simple. THINK Minimalism. THINK Overpriced. THINK Fruit. THINK.” The Apple logo is a fruit bowl with various colored fruits - which if you look at in a certain way may not be safe for work. Apple’s iPhone is called the iFruit Phone, and is a banana-shaped phone with no buttons, no reception, and no storage capacity. No matter how hard Rockstar are bashing Apple in this parody, it’s a great find by Flickr user dunutmaz, and nice to see Apple in some video games - even if it’s not the kind of publicity Apple wants.

Via [TUAW]