Apple’s popular, $1,299 video editing software Final Cut has now reached the 1 million licenses sold mark. It took eight years for Apple to reach this mark but with the recent addition of Final Cut Server, it doesn’t seem like Apple plans on stopping anytime soon. This news comes shortly after NAB rumors that stated Apple had plans to rid of its Final Cut software. However, that rumor was put to rest when Richard Townhill, Apple’s video marketing director, says, “I can categorically state, on the record, that is not the case.” Final Cut is going nowhere but up.
On top of this good news research specialist SCRI reported that Apple took 49% of the US professional editing marketing with this product in 2007. It appears the Final Cut is becoming a widely used application by amateurs and professionals alike. Its good to see one of Apple’s products doing so well in this market, and I look forward to seeing more people use this software.
Apple’s popular, $1,299 video editing software Final Cut has now reached the 1 million licenses sold mark. It took eight years for Apple to reach this mark but with the recent addition of Final Cut Server, it doesn’t seem like Apple plans on stopping anytime soon. This news comes shortly after NAB rumors that stated Apple had plans to rid of its Final Cut software. However, that rumor was put to rest when Richard Townhill, Apple’s video marketing director, says, “I can categorically state, on the record, that is not the case.” Final Cut is going nowhere but up.
On top of this good news research specialist SCRI reported that Apple took 49% of the US professional editing marketing with this product in 2007. It appears the Final Cut is becoming a widely used application by amateurs and professionals alike. Its good to see one of Apple’s products doing so well in this market, and I look forward to seeing more people use this software.
Via [TVBEurope]
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