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There are reports that within the next couple of weeks iTunes will be host to some of Time Warner’s HBO content.  What’s interesting about this deal versus any other iTunes content agreement is that Apple has supposedly agreed to a different pricing structure than the rest of their deals.  According to an article at Portfolio.com, “One possibility is that HBO programming will have a higher retail price than the flat $1.99 fee Apple currently charges for video content. [A]nother is that HBO will receive a larger cut of the same flat rate than other iTunes content providers receive.”  However, as usual, Apple spokespeople have not commented on this report.

What does all this mean for Apple?  Well, it’s not just another content deal.  HBO has quite a few hit shows such as “The Wire” that could really help drive sales behind iTunes videos.  This could not only help iPods and computers, but also devices like the Apple TV.  As iTunes adds more and more content to it’s library, it is just gaining and even larger edge in the market and further revolutionizing the way we get our media.  Like I said in my post from a while back, this could be another step towards moving completely to online media.