Full FeedASA tells Apple/AT&T that they aren’t fast enough, bans iPhone 3G ad
The Advertising Standards Authority in the U.K. has banned an Apple iPhone 3G due to complaints from a whopping seventeen people. The ad in question promoted the speed of the iPhone 3G, saying, “So, what’s so great about 3G? It’s what helps you get the news, really fast. Find your way, really fast. And download pretty much anything, really fast. The new iPhone 3G. The Internet, you guessed it, really fast.” Apparently the problem of this statement is that the iPhone’s speeds don’t match up to the “really fast” claim that Apple is making. Even more amazing is that this ad was banned despite Apple’s disclaimer in the ad stating, “Network performance will vary by location.”
This isn’t the first time Apple is getting in trouble for one of their advertisements. Back in August, a different iPhone 3G ad was banned that claimed to give its users access to “... all parts of the internet.” The ruling in this ad was that because the iPhone didn’t support Flash or Java content, it didn’t truly give access to all parts of the internet. I find it strange that the speed ad was banned because “really fast” is a subjective term that is left open for opinion as to what it means. Do you think it should have been banned?
Via [CNet]
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Will some one please e-mail me blogs that will know the following information pertaining to AT&T; the type of “best practices” or productivity improvement projects that are actually being installed, the estimated cost of such projects, and their completion times?
on November 28, 2008 at 01:04 AM - LINK