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Studio: Chimp 65 Productions
Directed by: Kobi Shely
Release Date: January 7th, 2009
Runtime: 55 minutes
Format: Download or DVD
Price: Rental $2.99 Buy $9.99
Availability: Now
Website: www.macheadsthemovie.com

MacHEADS is a documentary just for us. By us, I’m referring to the diehard Apple fans. If you’ve ever fallen in love with a product that had an Apple logo on it, then you’re going to enjoy MacHEADS. We all know there’s something a little different about the community of Apple users. We’re not satisfied with having hardware and software that makes us feel superior to our PC friends.  We demand more out of our computers, and often, we get it.

Now there’s something I have to get off of my chest.  I haven’t always been a Mac fanboy.  In fact, I was quite the opposite for a number of years thanks to some pretty bad influences (mostly school).  Needless to say, I could probably benefit from a little Apple history lesson from time to time.  That’s not to say that MacHEADS is a history lesson, but there’s some history here.  Funny thing is, the director of this film is a lot like me.  He got his first Mac in 2000 and has been intrigued ever since.

It was produced from 2007 to 2008, starting with the first day of Macworld 07.  You might recall a minor change that took place that day.  A little something we like to call the iPhone.

What MacHEADS tries to point out is that there’s a social movement that goes along with Apple.  There’s a community, unlike others, that’s focused around this brand and the type of people it attracts.  I mean come on, I know I wasn’t the only one who waited in line for an original iPhone.  But the documentary also tries to argue that the community is dying.  I don’t necessarily agree with that, I just think the times, “they are a-changing.”

Before the rise of the internet, there were user group meetings, and there still are.  But now that we have a tool like the internet, face to face meet-ups are more a thing of the past.  And it’s probably a bit sad, because meeting other Mac users is great. Now that Macworld is dying, our chances to meet each other are getting few and far between. But then again, there’s always iChat and Skype.

And then MacHEADS takes a turn, and points a finger at those among us who love Apple because it’s fashionable. We’re all very different people, though, with very different reasons for loving Apple. Is it wrong to love Apple just because it’s fashionable? I’d tend to think not, but it’s not for me to decide. All I know is that Apple makes wonderful products, and I don’t want to prevent anyone from using them. I want to see the community expand, even if that means we loose a bit of our uniqueness or the close knit feel that once was the Apple community.

Overall, MacHEADS is a great and fun documentary that any Apple fanboy or girl will enjoy. If you’ve ever watched a keynote, attended a Macworld or stood in line to buy something with an Apple logo on it then you’ll have a lot of fun with this documentary.