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As reported at Appletell, the first TV ad for Apple’s iPad made it’s TV premiere during the Oscars. And you’re probably not surprised that the story doesn’t stop there. No, we actually gained some real information about the iBookstore, how documents may be stored on the iPhone, and a little more about the rumor that just won’t die, a front facing camera.

Pricing on the iBookstore seems fairly reasonable.  Books appear to be running between $12.95 and $14.95. 9to5Mac points out that True Compass (Ted Kennedy’s memoir) drops at $14.95, whereas it’s hardcover and Kindle equivalents run $23 and $19.25 respectively. That’s not bad…if you like books. I don’t. I still think there should be some books that are free of charge—stuff like Moby Dick, Grimm’s Fairy Tales or the Bible. Texts that can be found online, legally, for free. Perhaps Apple will do something like this; they haven’t exactly outlawed it. We’ll have to wait and see.

Looks like Apple may be adopting some Windows lingo into the iDevice OS…yuck! During the iWork segment of the commercial it shows a button clearly labeled “My Documents.” Now, this could be for various reasons. It could be that you can name your documents folder anything you like. That’s not really in Apple style though. Here’s my theory. Apple wasn’t the first company to release a phone under the name of “iPhone,” they had to fight for it. They also aren’t the first company to release a device called the iPad; they’re fighting for this one as well.  So, there’s reason to wonder how long it’s going to take until Apple fights a legal battle to wrestle the title “My Documents” from Microsoft.  Okay, that’s a bit of a stretch, but sometimes Apple make me wonder with all this name stealing stuff.

Okay, fine, I’ll talk about the front facing camera.  As you can see from the image above, there’s clearly something between the time and the edge of the iPad.  The bezel.  Seriously, I’d be really surprised if there’s actually an iSight hiding behind there, even with this image with a nicely placed color inconsistency.  Could it be an iSight?  Yes, I suppose, but highly unlikely. What’s more likely is that Apple is smudging the devices they use for the commercials just to see what crazy theories we come up with online.  I wish for once it would be perfectly smudged off center so someone could explain why that placement would make more sense for a front facing camera since it has to change orientations blah blah blah. Sorry, maybe next time, but this iPad doesn’t have an iSight. End of story.