Appletell

Recently, Apple has been stepping up in the business environment and has really begun hammering it home that they are ready to more aggressively enter this field.  With the new iPhone software to contain ActiveSync support for Microsoft Exchange and possibly more business geared features such as a camera for video conferencing, this move is no joke.  Furthermore, it was recently reported that according to a rumor from TUAW, .Mac will soon include “Full over-the-air syncing including calendars, contacts, and email (similar to Exchange).” What do both of these have in common?  They are very attractive offers for anyone involved in a high business position at a big or small company.  Apple has made their impression in the everyday consumer market and is now moving onto bigger goals.  A smart move, I may add.

By making their products better for a business environment, Apple is opening them up to a large amount of potentially new customers.  Many businesses have stuck with Windows as their main OS for years, and Apple has realized that.  By realizing that, they are now beginning to compete with it.  Most of their new products and updates have more features that are meant for business type people which can only lead to good.  Good on you Apple for taking a risk and putting your cards into this deck.  Keep on innovating, we all look forward to you having more of a presence in larger corporation settings!

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