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No longer is this attack ad battle between Verizon and AT&T, as Apple has now stepped their foot through the door. With two new ads involving the iPhone and that same unusually perfect hand, Apple points out some of the things that are possible on AT&T’s network. For instance, AT&T subscribers with an iPhone can talk on their phone while at the same time checking an email, dinner reservation, or almost anything else internet related, according to these commercials. And as we saw in AT&T’s last commercial, Verizon apparently doesn’t allow this. The interesting part about Apple’s ads, though, is that they don’t mention Verizon. Instead, they ask at the end, “Can your phone and your network do that?” Clever, Apple, but we all know you are talking about Verizon.

Now that Apple has involved themselves, it’s two against one in this battle. It certainly appears as if the various marketing departments are having a lot of fun with these ads, and I’ve certainly had fun watching them go back and forth. That said, I have comfort in knowing that these battles can only lead to good things for consumers, so I’ll gladly sit back and wait for more to happen.