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The success of the App Store has been a hot debate topic among iPhone geeks and the likes for a while now. On one hand, it is by far the most successful and easy to use method for purchasing mobile device apps, and it contains over 100,000 applications. However, developers are growing angry with outrageous wait times for approvals and sometimes just plain stupid reasons for rejection of their software. Phil Schiller, Apple’s senior vice president of Worldwide Product Marketing, is still defending the process, as seen in a recent interview with BusinessWeek. Keep in mind, this isn’t the first time he spoke out about this.

“We’ve built a store for the most part that people can trust,” he claims. He then goes on to say that, for the most part, you then get what you expect as it all just simply works as it should. I’d have to agree with him on this point. The reasoning for this trust, he adds, is due to Apple’s reviewing of the applications in order “... to make sure they work as the customers expect them to work when they download them.”

Phil also stated that the reason 10% of rejected apps have been denied is simply because “There have been applications submitted for approval that will steal personal data, or which are intended to help the user break the law, or which contain inappropriate content.” The other 90% require technical fixes rather than the issues stated above. As Phil sees it, the App Store approval process is working just fine in the eyes of Apple and they are only doing what’s required of them.

He may be right, and the fact that Apple is making millions off of the store regardless of the cries of us developers is certainly strong enough proof, if you ask me.

Via [BusinessWeek]