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At Macworld 2008, Steve Jobs noted that Apple had provided updates every week for the year so far (at the time only 2 weeks). He also remarked that that was only 2 down, and 50 more to go. As time goes on, it’s becoming more and more clear that he was hinting that Apple would be updating something every week of the year. So far, it has held true.

In previous years, Apple updates were big. When a product was updated, it usually had a different look. Look at the iMac G3, iMac G4, and iMac G5 as a prime example. Little speed bumps were infrequent. Since Apple’s transition to Intel, there have been many more speed bumps, but not as many case changes. The iMac is the only product that has seen a case change since the introduction of Intel. The Mac Pro has held the same case since its PowerMac G5 days. The MacBook Pro has had the same case since the PowerBook G4. And the consumer level notebook, now named the MacBook, has been a white plastic slab since the iBook G3 back in 2001.

So why has Apple seemingly changed course? I believe the reason is twofold. First, Apple’s main computer idea is self-containment and thinness. At this point in time, there is no way to keep the specs of any of their computers while at the same time making them thinner. The iMac has pretty much achieved the goal of being “just a display.” Hence the last update keeping the same form factor and just changing the material the iMac was made from. Also, Intel is putting out chip updates much faster than the PowerPC chips ever came out. And Intel isn’t waiting around. They have announced that they are going to actively slam their new chipsets into the market leader seat, by cutting off the old chips, instead of phasing them out as before.

Overall, these updates are better. I like having little speed bumps more and more often. Though a case change is always fun, right now (with the exception of the MacBook), all of Apple’s computers are both beautiful and functional, something that other companies have caught onto but still haven’t perfected.