Appletell

After his appearance at this year’s WWDC, many people were worried about Steve Jobs’ health after seeing the gauntness of his physical appearance (many said this was simply a side effect of his pancreatic cancer). This caused Reuters to post an interesting story on their site about the future of Apple once Steve Jobs is no longer a part of it. According to them, Apple’s success is “linked” to a lot more than Steve Jobs. It reads, “Jobs may be the public face of products like the iPod, but it is Apple’s top-flight design team led by Jonathan Ives that is responsible for the iconic shapes of the company’s computers and gadgets.” This is a great point. Although Steve does a great job making people feel like they need these products, it is Ives and his crew that make people want them.

However, more people than those at Reuters think Steve isn’t the only factor leading to Apple’s success. For example, Tim Bajarin, head of Creative Strategies, says, “While Steve is still by far the most important person in the company, he has created a team of people who understand his vision for today and tomorrow...” Even Jobs himself believes there are enough “capable” people at Apple to continue the success. I’ll admit, I at first thought Apple would be in real trouble without him, but this article makes some great points against that debate.

Steve Jobs is a master marketer and obviously has been a key factor in most of Apple’s success up to this point. However, I believe this success will still be able to carry on once he’s gone. The developers and designers are the ones behind most of the work in the actual making of the products, and they will still be there. Steve will be missed, but I don’t think he’s vital. How about you?

Via [Reuters]

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