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Apple breaks streak of weekly updates? Not quite

by Adam Fisher-Cox on Mar 5, 2008 at 10:12 AM

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This Tuesday was the first Tuesday since the beginning of 2008 that Apple did not announce a product. Looking back on the remarks Steve Jobs made at Macworld 2008, most specifically his implication that we would see an update every week, it seems they have fallen short on their promise. Not so. This Thursday, Apple will unveil the iPhone/iPod Touch SDK. So many are forgetting that to count in the week, Apple doesn’t have to release a product on a Tuesday.

So now the question becomes, can Apple really release something on every single Tuesday of the year? In my opinion, they easily can. Apple this year has changed their approach to updates, seemingly forgoing the “events” where they unveil one or more products at a time. Instead, they have released something every week with no prior announcement. Whether it is small, like the addition of a 2 GB iPod Shuffle, or big, like the MacBook Air, or even a price change, I see Apple as easily filling up the year with updates.

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Comments
  • Greg Healy said:
    Avatar for Greg Healy

    Apple released 2 iPod games an a GarageBand update yesterday.

  • Page 1 of 1 Comment Pages
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